Completion

CERTIFICATE

Digital Marketing

This course is part of Adobe Marketing Specialist Professional Certificate.

Course Cost

Free course

Beginner

Skill Level

17 Hours

Self-paced Video lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Adobe Marketing Specialist Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

Adobe

English

Adobe

What you'll learn

Understand digital marketing fundamentals and create engaging content

Master the 4 Ps of marketing and implement effective promotional strategies

Identify different customer relationship types and develop accurate buyer personas

Create marketing funnels that guide customers from awareness to purchase

Apply audience segmentation to create targeted marketing campaigns

Use Adobe Express to create promotional materials and marketing assets

Skills you'll gain

Digital Marketing

Content Marketing

Promotional Strategy

Marketing Funnel

Audience Engagement

Social Media Marketing

Adobe Express

Brand Identity

Customer Relationships

Campaign Development

This course includes:

23 Hours PreRecorded video

10 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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PROVIDED BY

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 4 modules in this course

This comprehensive course explores the dynamic world of digital marketing through four engaging modules. Students begin with digital marketing fundamentals, learning about content creation and promotional strategies. The second module covers promotional frameworks including the 4 Ps of marketing and the promotional mix. The third module focuses on audience engagement, teaching students how to understand different customer relationships and develop buyer personas. The final module explores the marketing funnel, from awareness to purchase and beyond, including customer journey mapping and conversion rate optimization. Throughout the course, students gain hands-on experience using Adobe Express to create marketing materials and apply concepts to real-world scenarios.

Digital marketing 101: Content and promotions

Module 1 · 6 Hours to complete

In Module 1, you'll learn the foundational concepts of digital marketing. You'll discover the basics of marketing, the history and evolution of marketing practices, and the critical role of communication and storytelling in marketing. You'll also explore the power of content marketing and learn how to create high-impact promotional plans.

Skills you'll gain

Digital Marketing

Content Marketing

Marketing Communications

Promotional Planning

Storytelling

This course includes:

5 Videos

3 Assignments

9 Reading Materials

3 Labs

Promotional frameworks

Module 2 · 5 Hours to complete

In Module 2, you'll explore the essential concepts and strategies that form the backbone of effective promotional campaigns. You'll discover the 4 Ps of marketing — Product, Price, Place, and Promotion — and how they work together to drive success. You'll dive into the promotional mix, understanding its components and how they shape brand identity. Finally, you'll learn about different customer relationship types and how to tailor your marketing efforts to various audiences.

Skills you'll gain

Marketing Strategy

Marketing Mix

Brand Identity

4Ps of Marketing

Promotional Planning

This course includes:

2 Videos

3 Assignments

12 Reading Materials

1 Labs

Engaging with your audience

Module 3 · 6 Hours to complete

In Module 3, you'll dive into the various types of customer relationships and learn how to tailor your marketing strategies to different audience segments. You'll learn about B2B, B2C, hybrid, C2C, and C2B marketing, and you'll get insights into building trust, driving emotion, and harnessing community power. You'll also find out how to understand your target audience, create effective buyer personas, and exercise cultural sensitivity in your marketing efforts. Finally, you'll learn to apply audience insights and segmentation to create targeted and impactful marketing campaigns.

Skills you'll gain

Audience Segmentation

B2B Marketing

B2C Marketing

Customer Relationships

Buyer Persona Development

Cultural Sensitivity

This course includes:

2 Videos

3 Assignments

11 Reading Materials

2 Labs

The marketing funnel

Module 4 · 5 Hours to complete

In Module 4, you'll explore the stages of the marketing funnel and learn how to guide potential customers from awareness to purchase and beyond. This module covers capturing attention, engaging potential customers, building trust, and encouraging action. You'll also dive into the post-purchase funnel, focusing on building trust and loyalty through content. You'll also learn about customer journey mapping, conversion rate optimization (CRO), and using generative AI for funnel optimization.

Skills you'll gain

Marketing Funnel

Customer Journey Mapping

Conversion Rate Optimization

Generative AI

Content Strategy

Customer Loyalty

This course includes:

6 Videos

1 Assignments

16 Reading Materials

2 Labs

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Adobe Marketing Specialist Professional Certificate

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

2,089

Students

Courses

Adobe

Adobe stands at the forefront of digital innovation, offering comprehensive educational pathways through its Digital Academy that empower individuals worldwide to master digital creativity and modern workforce skills. The academy delivers expert-led certificate programs spanning AI literacy, content creation, and digital marketing, while providing hands-on experience with industry-leading tools like Adobe Express, Photoshop, and Illustrator. Through this initiative, Adobe demonstrates its commitment to democratizing digital creativity, ensuring learners from all backgrounds can access cutting-edge training in areas such as Social Media Content, Graphic Design, and Generative AI Content Creation, ultimately preparing them for success in today's rapidly evolving digital landscape.

Beginner

Skill Level

17 Hours

Self-paced Video lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

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