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TikTok for Business
This course is part of Marketing with TikTok Specialization.
Course Cost
Free course
Beginner
Skill Level
9 Hours
Self-paced Video lessons
This comprehensive course focuses on how businesses can effectively utilize TikTok for marketing purposes. You'll learn to establish a business account and develop a TikTok-specific marketing strategy designed to build your brand, engage with audiences, and maintain a strong presence on the platform. The curriculum covers creating a targeted content calendar, producing resonant content that aligns with your brand voice, and adapting to evolving trends to ensure ongoing relevance. You'll explore how businesses use TikTok to enhance brand visibility, leverage advertising opportunities, and partner with influencers. Through practical activities, you'll evaluate business accounts, create marketing strategies, and produce engaging videos tailored for the TikTok audience. By course completion, you'll have the skills to establish and grow your business presence on this innovative social media platform.
English
English
What you'll learn
Learn how businesses effectively use TikTok to engage audiences and enhance brand visibility
Develop a targeted TikTok marketing strategy aligned with business goals
Establish a compelling brand voice and style for TikTok content
Create a strategic content calendar to maintain consistent presence
Master techniques for producing engaging, platform-specific content
Utilize TikTok's Creative Center and trending hashtags effectively
Analyze performance metrics to optimize content strategy
Implement audience engagement strategies to grow your following
Skills you'll gain
This course includes:
1.7 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This course provides a comprehensive introduction to utilizing TikTok for business marketing purposes. Students learn to establish and optimize business accounts, develop targeted marketing strategies, and create engaging content that resonates with TikTok audiences. The curriculum covers practical aspects of brand building, content calendaring, trend adaptation, and audience engagement techniques specific to the platform. Through hands-on activities, learners create their own business accounts, develop content plans, and produce videos aligned with their brand identity. The course also explores performance analytics, influencer partnerships, and advertising options to help businesses maximize their TikTok presence and achieve marketing objectives.
TikTok Business Basics
Module 1 · 3 Hours to complete
Creating and Maintaining a Presence on TikTok
Module 2 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing with TikTok Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.8
12
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Students
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Anke, CEO & Co-Founder of Aptly, built Udacity’s Biz School to 17K+ students, teaches at UCLA, and led teams at Yahoo! & Jump-Time.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.