The Digital Marketing Institute (DMI) stands as the world's foremost authority in digital marketing certification, having certified over 20,000 professionals across 100+ countries since its founding in Dublin in 2008. As the global certification standard in digital marketing education, DMI collaborates with industry leaders to develop comprehensive curricula that combine theoretical knowledge with practical applications. Their programs, ranging from professional diplomas to master's degrees, are delivered through a network of over 80 education partners worldwide. Working with blue-chip brands and leading educational institutions, DMI maintains its position as the largest certification body in digital marketing, with their graduates trained to a single, industry-validated standard. The institute's credibility is further enhanced by partnerships with organizations like Pearson VUE for global examination delivery, ensuring consistent quality across their 120,000+ member community

Cathal is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 16 years’ experience. Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries. Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.