Completion

CERTIFICATE

Social Media and Social Content Strategy

This course is part of Social Media Marketing in Practice Specialization.

Course Cost

Free course

Beginner

Skill Level

9 Hours

Self-paced Video lessons

This comprehensive course equips you with practical knowledge to leverage social media effectively in your business strategy. With over 3.6 billion social media users globally and advertising spend exceeding $100 billion in 2021, understanding how to cut through the noise and demonstrate tangible business value is essential. You'll explore the core principles of social media marketing, from platform selection to community building and content strategy. The course begins by examining key social platforms, their unique features, and how to integrate social media into your broader digital strategy. You'll learn to set up business accounts, grow and engage audiences, and create effective paid campaigns. The program also covers content strategy - teaching you to balance organic content seeding with paid promotion, implement effective distribution, and measure performance. Upon completion, you'll have the skills to identify the right platforms for your audience, build active communities, create platform-specific content, work with influencers, and analyze campaign effectiveness - all critical components for modern marketers looking to demonstrate ROI.

4.4

17,654 Enrolled

Cathal Melinn

Digital Marketing Institute

English

4.4

17,654 Enrolled

English

Cathal Melinn

Digital Marketing Institute

What you'll learn

Identify the benefits and advantages of using social media to engage business audiences

Differentiate between major social platforms and their relative advantages for targeting specific audiences

Set up and optimize social media accounts for business purposes

Build, manage and sustain an active social media community

Implement effective content seeding and promotion strategies

Create platform-specific content optimized for audience engagement

Leverage influencer marketing and word-of-mouth strategies

Measure and analyze social media campaign performance

Skills you'll gain

Social Media Marketing

Content Strategy

Digital Marketing

Influencer Marketing

Community Management

Brand Management

Content Creation

Audience Engagement

This course includes:

3.4 Hours PreRecorded video

13 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 3 modules in this course

This course offers a comprehensive introduction to social media marketing across three well-structured modules. The first module explores the strategic value of social media for businesses, covering key platforms, their advantages, and how to integrate social media into broader digital strategy. The second module provides practical instruction on setting up business accounts on major platforms, growing and engaging audiences, and creating effective paid advertising campaigns. Students learn platform-specific techniques and how to use analytics tools to measure performance. The final module delves into content strategy, teaching students how to develop and optimize content for different platforms, implement content seeding strategies, leverage influencer marketing, and measure campaign effectiveness. Throughout the course, theoretical concepts are balanced with practical examples, case studies, and hands-on exercises to build real-world skills in social media marketing.

Social Media and Business Strategy

Module 1 · 2 Hours to complete

This module begins by discussing the key social media platforms used by businesses to engage audiences. It identifies the key features of individual platforms and differentiates between them. The advantages of social media, and of paid social media advertising, to a business are outlined. Finally, the benefits of incorporating social media into an overarching digital strategy are described, along with common social media tools used to support a business strategy.

Skills you'll gain

Brand Management

Communication

Marketing

Social Media Strategy

Business Integration

This course includes:

9 Videos

4 Quizzes

9 Reading Materials

Social Media Platforms for Business

Module 2 · 2 Hours to complete

This module introduces the key social media platforms for digital marketing and demonstrates how to set up a social media experience for a business. It explains the techniques and best practices for growing and engaging a social media audience, and demonstrates how to create effective paid advertising campaigns on the key social platforms. It also covers how to extract and report on data from the platforms' native analytics tools to derive deeper audience and campaign insights.

Skills you'll gain

Social Media Marketing

Audience Engagement

Analytics

Platform Setup

Community Building

This course includes:

9 Videos

1 Plugins

4 Quizzes

9 Reading Materials

Social Content Strategy and Promotion

Module 3 · 5 Hours to complete

This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.

Skills you'll gain

Content Creation

Audience Segmentation

Influencer Marketing

Content Optimization

Paid Promotion

This course includes:

14 Videos

3 Plugins

5 Quizzes

11 Reading Materials

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Social Media Marketing in Practice Specialization

Reviews

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

4.8

107

Reviews

91,329

Students

Courses

Cathal Melinn

Cathal Melinn is a distinguished Digital Marketing Director and e-commerce specialist with over 16 years of industry experience. As Lead Instructor at the Digital Marketing Institute, he has educated digital professionals across 80 countries, specializing in comprehensive digital marketing disciplines including PPC, SEO, analytics, and strategy planning. His expertise spans both B2B and B2C sectors, having worked with global brands such as HSBC, Amazon, Apple, and Red Bull. While running his own digital marketing agency, he maintains his position as an enterprise-level analytics and revenue generation expert. Through his popular Coursera specialization "Digital Marketing Strategy and Planning," which has enrolled over 21,000 students, he continues to shape the future of digital marketing education. His teaching approach emphasizes practical application and complete understanding, making complex digital concepts accessible to learners at all experience levels

4.8

107

Reviews

91,329

Students

Courses

Digital Marketing Institute

The Digital Marketing Institute (DMI) stands as the world's foremost authority in digital marketing certification, having certified over 20,000 professionals across 100+ countries since its founding in Dublin in 2008. As the global certification standard in digital marketing education, DMI collaborates with industry leaders to develop comprehensive curricula that combine theoretical knowledge with practical applications. Their programs, ranging from professional diplomas to master's degrees, are delivered through a network of over 80 education partners worldwide. Working with blue-chip brands and leading educational institutions, DMI maintains its position as the largest certification body in digital marketing, with their graduates trained to a single, industry-validated standard. The institute's credibility is further enhanced by partnerships with organizations like Pearson VUE for global examination delivery, ensuring consistent quality across their 120,000+ member community

Beginner

Skill Level

9 Hours

Self-paced Video lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

Is financial aid available?