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Capstone: Making the Case for AI
This course is part of AI for Marketing Specialization.
Course Cost
Free course
Intermediate
Skill Level
5 Hours
Self-paced Video lessons
This capstone course allows students to apply the knowledge gained throughout the AI for Marketing Specialization through a comprehensive project-based approach. The course focuses on practical applications of AI implementations in marketing, with particular emphasis on connecting to customer equity, demonstrating generative AI's content production capabilities, and describing AI's impact on overall customer experience. Students will work through various aspects of AI-driven marketing strategies, including customer identification, social media content creation, market opportunity analysis, and customer engagement techniques. The project structure guides learners through real-world scenarios that require thoughtful application of AI tools and concepts to marketing challenges. By completing this capstone, students will develop hands-on experience in leveraging AI technologies to enhance marketing effectiveness, improve customer relationships, and create value for organizations in the rapidly evolving digital landscape.
English
English
What you'll learn
Apply AI concepts to identify and understand customer segments
Create effective social media content using generative AI tools
Identify market opportunities that can be addressed through AI implementation
Develop strategies for AI-enhanced customer engagement
Analyze the impact of AI on customer experience metrics
Evaluate the ROI of AI investments in marketing contexts
Implement AI-driven branding and marketing approaches
Present compelling business cases for AI adoption in marketing
Skills you'll gain
This course includes:
0.05 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There is 1 module in this course
This capstone course synthesizes the AI in Marketing Specialization concepts into a comprehensive project-based experience. The curriculum guides students through practical applications of AI in marketing contexts, focusing on four key areas: customer identification, social media content creation, market opportunity analysis, and customer engagement strategies. Students explore how AI technologies can enhance customer equity, generate effective marketing content, and transform customer experiences. The project approach encourages learners to apply theoretical concepts to real-world marketing challenges, developing practical skills in leveraging AI for competitive advantage. Through guided readings and peer review assessments, students gain hands-on experience making strategic marketing decisions informed by AI capabilities.
AI in Marketing Capstone Project
Module 1 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: AI for Marketing Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Courses
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
Frequently asked Questions
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