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Driving Customer Equity with AI
This course is part of AI for Marketing Specialization.
Course Cost
Free course
Intermediate
Skill Level
8 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full AI for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
English
What you'll learn
Leverage AI for enhancing customer acquisition and retention
Implement AI-driven marketing automation strategies
Optimize customer equity using artificial intelligence
Evaluate marketing tactics through customer equity lens
Develop AI-powered customer retention strategies
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores how to leverage artificial intelligence to drive customer equity and transform marketing strategies. Students learn to evaluate and enhance customer acquisition, retention, and lifetime value using AI-powered tools and techniques. The curriculum covers foundational components of customer equity, AI-driven marketing tactics, and automation strategies, preparing professionals to implement data-driven marketing solutions that drive sustainable business growth.
Customer Equity
Module 1 · 2 Hours to complete
Efficient Customer Acquisition
Module 2 · 2 Hours to complete
Targeted Retention Efforts
Module 3 · 2 Hours to complete
Automating Marketing Interventions
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: AI for Marketing Specialization
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Students
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Courses
David A. Schweidel is an Associate Professor of Marketing at Emory University, focusing on customer relationship management and social media analytics. He has published extensively and authored two books on leveraging consumer data for marketing.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.