Cesar Rodrigues, a Brazilian national with three decades of experience in the healthcare industry, has held local and global executive roles at multinational companies. His primary expertise lies in sales and marketing across various healthcare segments. He holds a post-graduate degree in marketing from the Getúlio Vargas Foundation in São Paulo, Brazil, and teaches in the International MBA program at FIA - Institute of Administration Foundation of São Paulo, as well as at Oswaldo Cruz University for Post-Graduation courses. Cesar has authored numerous articles and white papers, including "The Role of the Front-line Manager: Is the Current Approach the Best?" and "Front-line Managers: Solutions Now for Never-Ending Problems." As the Managing Partner of Promktg - Excellence in Marketing, a consultancy he founded, he is dedicated to developing exceptional sales and marketing professionals in the healthcare sector. Having lived and worked in the United States, Panama, and Mexico, Cesar currently resides in São Paulo, Brazil, with his wife, Elaine. They frequently visit their daughter Julia, who studies at Hofstra University in New York.

Edson Ito is a seasoned professional with extensive experience in strategic intelligence and competitive analysis across 21 countries since 1996. Currently, he serves as the Head of Strategic Intelligence at Mitsubishi Aircraft Corporation, where he manages projects related to negotiation and strategy. Edson has held significant roles in various industries, including telecommunications, defense, and aerospace, and has been actively involved in the Strategic and Competitive Intelligence Professionals (SCIP) community, serving on its Board of Directors and founding SCIP Brazil. His academic credentials include a Ph.D. in Business Administration from the University of São Paulo and an Executive MBA from Fundação Instituto de Administração.In addition to his professional roles, Edson is a dedicated educator, having taught advanced competitive intelligence and strategic management courses at prestigious institutions such as Fundação Instituto de Administração and Fundação Getúlio Vargas. He has developed courses on Coursera, including "Introduction to Strategy," "Sales Strategy," and "Strategic Management," aimed at equipping students with essential skills for effective decision-making in business contexts. With a focus on active learning methodologies, Edson Ito combines his rich industry experience with academic rigor to prepare future leaders in strategic intelligence and management.

Prof. Samantha Mazzero is a distinguished academic with a Licentiate in Mathematics from the University of São Paulo, Brazil. She holds multiple advanced degrees, including an MBA in Marketing from Fundação Instituto de Administração (FIA), an MBA in Economic and Financial Management from Fundação Getúlio Vargas (FGV), and an MSc in Business Administration from the University of São Paulo, where she is currently pursuing her Ph.D. Her research focuses on internationalization strategies for family businesses and international management. With over 15 years of professional experience in the pharmaceutical and cosmetic industries as a Business Intelligence Manager, Samantha is currently an associate director at BIRD Consulting, specializing in business intelligence and strategic planning.Since 2008, Samantha has been a professor for postgraduate students, joining FIA in 2014 as an Assistant Professor of International MBA and Americas. She teaches several courses on Coursera, including "Budgeting Essentials and Development," "Corporate Foresight," and "Sales Strategy." Her expertise lies in integrating business intelligence with strategic decision-making, making her a valuable resource for students and professionals seeking to enhance their understanding of market dynamics and effective management practices. Through her teaching and consulting roles, Samantha Mazzero continues to influence the fields of business intelligence and strategic planning significantly.