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CERTIFICATE
Foundations of Digital Marketing and E-commerce
This course is part of Google Digital Marketing & E-commerce Certificate.
Course Cost
Free course
Beginner
Skill Level
11 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
10,47,996 Enrolled
English
What you'll learn
Define digital marketing and e-commerce fundamentals
Understand the marketing funnel and customer journey
Learn digital marketing and e-commerce strategy basics
Master key metrics and performance measurement
Skills you'll gain
This course includes:
4.5 Hours PreRecorded video
15 quizzes, 1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This course is the first of seven courses in the Google Digital Marketing & E-commerce Certificate. Students learn the fundamentals of digital marketing and e-commerce, including marketing funnels, customer journey mapping, and digital marketing strategies. The curriculum covers essential concepts like SEO, social media marketing, email marketing, and performance measurement, preparing learners for entry-level roles in the field.
Introduction to foundations of digital marketing and e-commerce
Module 1 · 2 Hours to complete
The customer journey and the marketing funnel
Module 2 · 3 Hours to complete
Digital marketing and e-commerce strategy
Module 3 · 3 Hours to complete
Measure performance success
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Digital Marketing & E-commerce Certificate
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.