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Assess for Success: Marketing Analytics and Measurement
This course is part of Google Digital Marketing & E-commerce Certificate.
Course Cost
Free course
Beginner
Skill Level
17 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
1,48,783 Enrolled
English
What you'll learn
Create and analyze media plans with performance goals
Measure campaign success using Google Analytics and Google Ads
Calculate ROI and optimize marketing budgets
Conduct effective A/B tests for campaign optimization
Analyze data using spreadsheets and create visualizations
Present marketing insights to stakeholders effectively
Skills you'll gain
This course includes:
1.7 Hours PreRecorded video
20 quizzes, 8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This course explores marketing analytics practices and tools, focusing on analyzing data from web pages, digital marketing channels, and e-commerce sites to gain customer insights. Students learn to create media plans, set performance goals, and measure campaign success using Google Analytics and Google Ads. The curriculum covers ROI calculation, A/B testing, data analysis in spreadsheets, and creating effective presentations for stakeholders. The course emphasizes practical skills through hands-on activities and real-world examples.
Introduction to Assess for success: Marketing analytics and measurement
Module 1 · 4 Hours to complete
Use metrics from Google Analytics and Google Ads
Module 2 · 4 Hours to complete
Measure the success of marketing campaigns
Module 3 · 3 Hours to complete
Share metrics and insights with stakeholders
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Digital Marketing & E-commerce Certificate
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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