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CERTIFICATE
Attract and Engage Customers with Digital Marketing
This course is part of Google Digital Marketing & E-commerce Certificate.
Course Cost
Free course
Beginner
Skill Level
13 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Google Digital Marketing & E-commerce Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
3,21,992 Enrolled
English
What you'll learn
Master search engine optimization (SEO) fundamentals
Implement effective search engine marketing (SEM) strategies
Create and optimize website content for search engines
Develop targeted display advertising campaigns
Skills you'll gain
This course includes:
4.2 Hours PreRecorded video
17 quizzes, 3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This course teaches practical digital marketing strategies to attract and engage customers online. Students learn comprehensive SEO techniques, SEM fundamentals, and display advertising best practices. The curriculum covers essential topics like keyword research, website optimization, Google Search Console usage, and creating effective search and display ads. Through hands-on assignments and real-world examples, learners develop skills to increase website traffic and convert visitors into customers.
Introduction to attract and engage customers with digital marketing
Module 1 · 6 Hours to complete
Understand search engine optimization (SEO)
Module 2 · 3 Hours to complete
Apply search engine optimization (SEO)
Module 3 · 5 Hours to complete
Search engine marketing (SEM) and display advertising
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Google Digital Marketing & E-commerce Certificate
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.