Sylvain Sénécal is a Professor of Marketing at HEC Montréal, holding the prestigious RBC Financial Group Chair of Electronic Commerce and serving as co-director of Tech3Lab. With expertise in Internet marketing and online consumer behavior, Sénécal has made significant contributions to the field since joining HEC Montréal in 2004. Prior to his current role, he was an assistant professor at the University of Toledo, and has taught marketing and e-commerce courses across Austria, Canada, France, South Korea, and the United States. Sénécal's research focuses on consumer decision-making, social influence, personalization, and web site evaluation in online environments, as well as consumer neuroscience. He has published extensively in top marketing and e-commerce journals, presented at international conferences, and collaborates with various Canadian and international companies. Additionally, Sénécal is the President of Imarklab, an interactive marketing intelligence consulting firm, bridging academic research with practical industry applications. His multifaceted career spans academia, industry partnerships, and entrepreneurship, positioning him as a leading figure in e-commerce and digital marketing research and education.

Yany Grégoire, a Professor in the Marketing Department at HEC Montréal and holder of the Omer DeSerres Chair of Retailing since 2014, is a leading expert in customer relationships, service recovery, and retail strategy. With a Ph.D. from the University of Western Ontario (Ivey), Grégoire's academic journey includes teaching at Washington State University before joining HEC Montréal in 2010. His research focuses on customer revenge, online complaining behaviors, and effective service recovery strategies, published extensively in top-tier marketing journals. A popular instructor known for his teaching excellence, Grégoire has received numerous awards throughout his career. His work bridges academic research with practical applications in retail and service industries, exploring topics such as the financial impacts of musicians' charity advocacy and the effects of time on customer revenge. Grégoire's contributions to the field have earned him recognition like the Prix de recherche Chenelière Éducation/Gaëtan Morin, solidifying his position as a key figure in marketing scholarship with significant impact on both academic and business communities.