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Channel Management and Retailing
This course is part of Marketing Mix Implementation.
Course Cost
Free course
Beginner
Skill Level
9 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Mix Implementation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
41,709 Enrolled
English
What you'll learn
Design and manage effective distribution channels
Implement successful retail strategies
Develop omnichannel distribution approaches
Understand global retail expansion strategies
Master modern retail technologies
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores modern distribution channel management and retail strategies. Students learn essential concepts including channel design, trade marketing, omnichannel retailing, and global expansion strategies. The curriculum covers key trends in retail technology, e-commerce, and supply chain management. Through expert interviews and real-world case studies, participants gain practical knowledge in managing distribution networks and retail operations.
Distribution Channel Planning and Management: Why are They so Important?
Module 1 · 1 Hours to complete
Distribution Channels and Their Evolving Landscape
Module 2 · 2 Hours to complete
The Retail Strategy and Marketing Mix
Module 3 · 2 Hours to complete
Retailing Without Frontiers: New Trends in Retailing
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Mix Implementation
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.5
166
Reviews
93,196
Students
6
Courses
Professor Aranzábal is currently acting as Associate Professor at the IE Business School. She has significant professional experience at a senior executive level in international expansion and operational business launch, as well as in brand development and strategic planning. In the last years, she has worked as a top management retail consultant advising fashion companies on business management, and has assisted private equity funds appraising retail investment opportunities. She has also worked as retail consultant at McKinsey & Co. and in mergers and acquisitions at Goldman Sachs. In addition, she was Deputy General Manager of Springfield, International Director and Marketing Director of Grupo Cortefiel. She holds an MBA from the Wharton Business School, University of Pennsylvania (US) and she graduated in Economics and Business Administration from the University Pontificia Comillas (Spain). Academic Background MBA, Wharton Business School, University of Pennsylvania, Philadelphia, (US). Double specialty in Strategic Planning and Finance. Bachelor in Business Administration, Universidad Pontificia Comillas, ICADE E-2, Madrid (Spain). Professional Background • Partner, Alir Fashion Retail Advisor, México and Spain, 2005-Present • Business Partner, M&E Retail Advisors, Spain, 2009-2014 • Retail Expert Advisor, Advent International, Spain, 2005-2007 • Commercial General Manager, KA International, Spain, 2004 • Grupo Cortefiel, Spain, 1992-2003 • Deputy General Manager, Springfield, 2001-2003 • Marketing, Strategy and International Expansion Director, Springfield, 1999-2000 • International Expansion and Franchise Director, Springfield, 1997-1998 • Assistant to the CEO and International Expansion Director, Grupo Cortefiel, 1994-1997 • Marketing Director, Grupo Cortefiel, 1992-1993 • Senior Associate, Mckinsey & Co, Spain and Argentina, 1990-1992 • Summer Associate in Mergers & Acquisitions, Goldman Sachs, London (UK), 1989 • International Banking Analyst, Irving Trust, New York (USA), 1986-1987 Other areas of collaboration, NGOs • Board member, Family Business Chair, Deusto University, San Sebastian (Spain), 1998-Present • Board member, Fundación Novia Salcedo, Bilbao (Spain), 2013-Present • Executive Member, Rotary Club, Madrid, 2014-Present
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.