Powered by
Completion
CERTIFICATE
Integrated Marketing: Ads, PR, Digital Strategies
This course is part of Marketing Mix Implementation.
Course Cost
Free course
Beginner
Skill Level
9 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Mix Implementation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Define and implement integrated marketing communications strategies
Master advertising theories and consumer decision-making models
Develop effective message strategies and creative campaigns
Understand latest trends in digital and social media marketing
Create comprehensive marketing communications plans
Skills you'll gain
This course includes:
3.8 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course explores integrated marketing communications (IMC) and its role in building valuable brands and winning consumers. Students learn essential concepts including brand loyalty and equity, communications planning, AIDA model, FCB Grid, advertising design approaches, message strategies, and creative execution. The curriculum covers traditional and digital marketing channels, from advertising and PR to social media and SEO. Through expert interviews and real-life examples, students gain practical knowledge in creating and evaluating effective marketing communications strategies.
What is IMC? IMC Planning Background
Module 1 · 2 Hours to complete
IMC Planning Process
Module 2 · 2 Hours to complete
Advertising Management & Design
Module 3 · 3 Hours to complete
Marketing Communications Mix
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Mix Implementation
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
530
Reviews
1,11,624
Students
2
Courses
Professor Eda Sayin specializes in consumer behavior and integrated marketing communications, focusing on understanding unintuitive consumer reactions to brands in response to specific brand behaviors and communications. Her research investigates the impact of actual or imagined sensory cues on consumer perceptions. She has published her findings in prestigious journals such as the Journal of Consumer Research, International Journal of Research in Marketing, and Review of Marketing Research. Her work is widely cited in both academic literature and media outlets, including the Chicago Tribune, Vancouver Sun, and Science Daily.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.