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Leading with a Digital Strategy
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Leading with a Digital Strategy

This course is part of Advanced Digital Transformation Specialization.

Course Cost

Free course

Beginner

Skill Level

23 Hours

Self-paced lessons

This comprehensive course explores the fundamental principles required to create effective digital strategies in today's rapidly evolving technological landscape. Developed by Professor Pankaj Setia at the Indian Institute of Management (IIMA), the course examines how digital technologies are reshaping businesses, operations, and society, while addressing the paradox that many leaders struggle to navigate these changes effectively. Students will learn a scientific approach to digital transformation, understanding how to conceptualize change through different lenses and implement purpose-driven initiatives. The course covers three types of purpose—instrumental, operational, and existential—with a focus on building digital capabilities that enhance organizational performance. Through practical examples and case studies, participants will discover how to strategically leverage advanced technologies like artificial intelligence to drive innovation and competitive advantage across industries including education, healthcare, commerce, and operations.

4.6

16,148 Enrolled

English

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4.6

16,148 Enrolled

English

What you'll learn

  • Understand the fundamental concepts driving digital transformation across industries

  • Apply scientific approaches to conceptualize and implement digital change

  • Develop digital strategies with clear instrumental purpose

  • Leverage capabilities-based models to enhance organizational performance

  • Navigate the challenges and opportunities presented by advanced technologies

  • Implement digital capabilities that create competitive advantage

  • Analyze contextual factors that influence digital transformation success

Skills you'll gain

Digital Transformation
Business Strategy
Organizational Performance
Artificial Intelligence
Digital Capabilities
Scientific Approach
Innovation Management
Technology Leadership

This course includes:

3.2 Hours PreRecorded video

13 assignments

Access on Mobile, Tablet, Desktop

FullTime access

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This course provides a comprehensive introduction to digital transformation strategies and their implementation in organizations. The curriculum begins by exploring the transformative potential of digital technologies across various sectors while addressing the paradoxical challenges they present. Students learn to apply a scientific approach to digital transformation, utilizing different conceptual lenses and hypotheses to guide implementation. The course emphasizes a capabilities-based approach to achieving the instrumental purpose of digital transformation, explaining how digital capabilities can be developed and leveraged to enhance organizational performance. Through case studies including Digital India and global corporations, students gain practical insights into successful digital initiatives. The course also covers critical factors for digital transformation success, including capability hierarchies, contextual considerations, and organizational capability performance factors. The final module includes a peer-review assignment that allows students to apply their learning to real-world digital transformation scenarios.

Week 1: Digital Transformation: An Introduction

Module 1 · 3 Hours to complete

Week 2: Scientific Approach to Digital Transformation

Module 2 · 2 Hours to complete

Week 3: Digitally Transforming Organizations

Module 3 · 3 Hours to complete

Week 4: Mastering the Instrumental Purpose

Module 4 · 3 Hours to complete

Peer Review Assignment

Module 5 · 12 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Advanced Digital Transformation Specialization

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Leading with a Digital Strategy

Beginner

Skill Level

23 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.