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Essential Marketing Management Principles
This course is part of multiple programs. Learn more.
Course Cost
₹ 12,345
Intermediate
Skill Level
9 Weeks
Self-paced lessons
This comprehensive course explores core marketing management principles and their practical applications in business. Students learn to develop effective marketing strategies using segmentation, targeting, positioning, and the marketing mix (4Ps). The curriculum emphasizes real-world applications through business cases and exercises, teaching participants how to track, analyze, and optimize marketing activities to increase customer base and satisfaction. Special focus is placed on understanding marketing's role in overall business strategy.
1,40,717 Enrolled
English
What you'll learn
Master core marketing management concepts and principles
Develop effective market segmentation and targeting strategies
Implement successful positioning and differentiation tactics
Manage the marketing mix elements effectively
Analyze customer needs and improve satisfaction levels
Create comprehensive marketing strategies
Measure and optimize marketing performance
Align marketing initiatives with business objectives
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This course provides a thorough foundation in marketing management principles and practices. The curriculum covers essential marketing concepts from basic theories to advanced applications. Students learn to develop and implement effective marketing strategies through segmentation, targeting, and positioning. The course emphasizes practical skills in managing the marketing mix (product, price, place, promotion) while focusing on increasing customer satisfaction and business value. Real-world examples and case studies illustrate the application of marketing principles.
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Business Management MicroMasters Program, Entrepreneurship MicroMasters Program, Product Marketing Strategy
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.