Evolution of Business and Markets

Prateek Raj serves as Assistant Professor of Strategy at IIM Bangalore, where he leads the Inclusive Markets Lab studying the evolution of free and inclusive markets. After earning his BTech from IIT Delhi and PhD in Management from University College London, he has established himself as a leading voice in institutional economics and market evolution. His career includes roles as Research Associate at University of Chicago's Stigler Center, Visiting Pre-Doctoral Fellow at Northwestern's Kellogg School of Management, and operations consultant in the metals and mining industry. Through his research on historical evolution of institutions like caste and guilds, and the role of information technology in developing impersonal markets, he continues to influence understanding of market development. His contributions include developing MOOCs on business and market evolution, teaching Strategic Stewardship at IIMB, and co-founding initiatives like Project Chhaav, which provided healthcare support during the COVID-19 pandemic. As coordinator of IIMB's strategy PhD program and co-chair of the India Strategy Conference, he advances scholarship while promoting inclusive market development.