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Fundamentals of Marketing: Theory and Practice
This course is part of multiple programs. Learn more.
Course Cost
₹ 16,417
Beginner
Skill Level
5 Weeks
Self-paced Video lessons
This foundational course demystifies marketing management principles for beginners. Students learn essential marketing theories and their practical applications through real-world examples and illustrations. The curriculum covers fundamental concepts including market segmentation, targeting, positioning, and the marketing mix (4Ps). Special emphasis is placed on understanding customer behavior and developing effective marketing strategies. The course bridges the gap between theoretical knowledge and practical implementation, providing a solid foundation for further marketing studies.
4.5
29,992 Enrolled
English
What you'll learn
Understand foundational marketing concepts and principles
Master market segmentation and targeting strategies
Develop effective positioning and differentiation approaches
Implement the 4Ps of marketing successfully
Analyze customer behavior and market dynamics
Create comprehensive marketing strategies
Understand product lifecycle management
Apply marketing theories to real business scenarios
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This introductory marketing course provides a comprehensive foundation in marketing principles and practices. The curriculum is structured across five weeks, covering essential topics from basic marketing concepts to advanced strategy development. Students learn about customer understanding, market positioning, product life cycle management, and implementing the 4Ps of marketing. The course emphasizes practical applications through real-world examples and case studies.
What is Marketing? What is Marketing Management?
Module 1
Understanding Customers
Module 2
Market Positioning
Module 3
Marketing Strategy I: Product Life Cycle
Module 4
Marketing Strategy II: 4 Ps of Marketing
Module 5
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Customer Relationship Management for Marketers, Digital Marketing, Services Marketing Fundamentals, Brand and Marketing Research Strategy
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
25
Courses
Dr. Ashis Mishra is a distinguished faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB), where he has been since 2004. With a Ph.D. in Business Administration from Utkal University, Mishra specializes in marketing management and retail management. His research focuses on Retail Productivity Analysis, Retail Atmospherics, and Retail Consumer Behaviour, applying quantitative models and business frameworks to solve real-world marketing and retailing challenges. Mishra has published over 10 papers in reputable national and international journals and is actively working on projects like 'A Dynamic Model for Forecasting in Indian Retail Sector' and 'Store Atmospherics as a Tool for Retail Productivity'. His teaching extends beyond traditional classrooms to MOOC platforms like EDX, IIMBX, and SWAYAM. Recognized for his teaching excellence, Mishra received the "Best Teacher in Marketing Management" award from Amar-Ujala B-School Excellence Awards in 2012. He also contributes significantly to industry through training and consulting for organizations like TESCO India, TRENT group, and FUTURE group, bridging academic insights with practical business applications.
Frequently asked Questions
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