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Data Analytics Methods for Marketing
This course is part of multiple programs. Learn more.
Course Cost
Free course
Beginner
Skill Level
10 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Marketing Analytics Professional Certificate or Meta Marketing Science Certification Prep Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
23,487 Enrolled
English
What you'll learn
Use segmentation and clustering to identify target audiences
Apply linear regression for marketing planning and forecasting
Evaluate advertising effectiveness using A/B testing
Optimize marketing mix using attribution models
Analyze and improve sales funnel performance
Skills you'll gain
This course includes:
4.15 Hours PreRecorded video
14 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This comprehensive course explores advanced marketing analytics methods including audience segmentation, clustering, and marketing mix modeling. Students learn to use linear regression for marketing planning and forecasting, evaluate advertising effectiveness through experiments, and optimize sales funnels. The curriculum covers practical applications of data analytics in marketing, from defining target audiences using K-means clustering to assessing campaign performance through A/B testing.
Find Your Audience With Segmentation
Module 1 · 3 Hours to complete
Analytics for Planning and Forecasting
Module 2 · 2 Hours to complete
Evaluating Advertising Effectiveness
Module 3 · 1 Hours to complete
Optimizing Your Marketing Mix
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Meta Marketing Science Certification Prep, Meta Marketing Analytics Professional Certificate
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Faculties
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Frequently asked Questions
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