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Marketing Analytics Foundation
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Marketing Analytics Foundation

This course is part of multiple programs. Learn more.

Course Cost

Free course

Beginner

Skill Level

9 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Meta Marketing Analytics Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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82,540 Enrolled

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4.8

82,540 Enrolled

English

What you'll learn

  • Understand how data informs marketing decisions

  • Master basic principles of marketing analytics

  • Learn data collection and measurement techniques

  • Navigate Google Analytics and Meta Ads Manager

  • Understand data privacy regulations

Skills you'll gain

Marketing Analytics
Data Analysis
Digital Marketing
Google Analytics
Meta Ads Manager
Data Privacy
Marketing Strategy
Campaign Analysis
Web Analytics
Consumer Behavior

This course includes:

3.4 Hours PreRecorded video

18 quizzes

Access on Mobile, Desktop

FullTime access

Shareable certificate

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Certificate
Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This comprehensive course introduces the fundamental concepts of marketing analytics and data-driven decision making. Students learn how data informs marketing strategies, including the collection and analysis of digital marketing data. The curriculum covers essential tools like Google Analytics and Meta Ads Manager, along with privacy regulations and data management principles. Through practical exercises and real-world examples, learners develop skills in analyzing marketing data and understanding its role in campaign optimization.

The Importance of Analytics in Marketing

Module 1 · 2 Hours to complete

Marketing Data Sources

Module 2 · 2 Hours to complete

Marketing Measurement and Analytics Tools

Module 3 · 3 Hours to complete

Data and Privacy

Module 4 · 2 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Meta Marketing Science Certification Prep, Meta Marketing Analytics Professional Certificate

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Marketing Analytics Foundation

Beginner

Skill Level

9 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.