Powered by
Completion
CERTIFICATE
The Business of Social
This course is part of Social Media Marketing Specialization.
Course Cost
Free course
Beginner
Skill Level
4 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
38,827 Enrolled
English
What you'll learn
Create social strategies that generate measurable business metrics
Implement security, privacy, and governance in social marketing
Develop performance funnels and key performance indicators
Build and manage sustainable, budgeted social programs
Calculate and justify social marketing ROI
Skills you'll gain
This course includes:
1.8 Hours PreRecorded video
3 quizzes, 1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course focuses on transforming social marketing from an untracked investment into a measurable part of your company's marketing strategy. The curriculum covers legal considerations, performance metrics, and management tactics for social media success. Students learn how to create and measure social strategies that generate business metrics, engage consumers at a 1-to-1 level, and calculate social investments in terms of costs, revenues, profits and ROI.
Legal Considerations
Module 1 · 1 Hours to complete
Metrics
Module 2 · 1 Hours to complete
Performance
Module 3 · 1 Hours to complete
Management
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Social Media Marketing Specialization
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
95
Reviews
2,67,715
Students
13
Courses
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.