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Engagement & Nurture Marketing Strategies
This course is part of Social Media Marketing Specialization.
Course Cost
Free course
Intermediate
Skill Level
9 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
54,195 Enrolled
English
What you'll learn
Implement effective engagement marketing strategies
Create compelling infographics and visual content
Develop successful landing pages and conversion funnels
Build and maintain an effective multimedia blog
Master real-time marketing techniques
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
3 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course focuses on two key social marketing strategies: engagement marketing and nurture marketing. Students learn how organizations implement these strategies through real-world examples and best practices. The curriculum covers creating effective infographics, designing landing pages, and developing multimedia filter and focus blogs for real-time marketing results. Through practical assignments and case studies, learners develop skills in content creation, audience engagement, and measuring social marketing success.
Social Strategy Overview
Module 1 · 1 Hours to complete
Engagement Strategy
Module 2 · 2 Hours to complete
Nurture Marketing Strategy
Module 3 · 3 Hours to complete
Developing a Great Blog
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Social Media Marketing Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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95
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2,67,715
Students
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Courses
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.