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CERTIFICATE
The Importance of Listening
This course is part of Social Media Marketing Specialization.
Course Cost
Free course
Beginner
Skill Level
6 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
57,824 Enrolled
English
What you'll learn
Extract and analyze social media big data effectively
Use analytics tools to drive social marketing strategy
Transform data into actionable business insights
Implement real-time monitoring for crisis prevention
Develop data-driven content strategies
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This course delves deep into social media analytics and big data insights, teaching students how to extract valuable information from social interactions. Through expert instruction and hands-on experience with industry-leading tools, learners master the art of social listening and data analysis. The curriculum covers big data collection, information analysis, and practical application of insights for content strategy and crisis prevention.
Big Data
Module 1 · 2 Hours to complete
Big Information
Module 2 · 1 Hours to complete
Big Insights
Module 3 · 2 Hours to complete
Real-Time in Action
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Social Media Marketing Specialization
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
95
Reviews
2,67,715
Students
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Courses
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.