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Social Marketing Capstone Project
This course is part of Social Media Marketing Specialization.
Course Cost
Free course
Advanced
Skill Level
5 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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15,703 Enrolled
English
What you'll learn
Create comprehensive social marketing business plans
Develop KPIs and performance funnels for social strategies
Establish budgets and ROI justification for social programs
Design engagement and nurture marketing strategies
Create integrated social marketing implementation schedules
Skills you'll gain
This course includes:
2.9 Hours PreRecorded video
1 peer review project
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 5 modules in this course
This capstone project challenges students to create a comprehensive social marketing strategy integrated with business objectives. Students develop a multifaceted plan incorporating market analysis, strategy selection, budget planning, and performance metrics. The project focuses on practical application, requiring learners to create detailed marketing programs with specific KPIs, performance funnels, and ROI justification. Through hands-on work with planning tools and templates, students demonstrate their ability to develop and present professional social marketing strategies.
Capstone Project
Module 1 · 1 Hours to complete
Selecting a Strategy
Module 2 · 1 Hours to complete
Develop Your Marketing Program
Module 3 · 1 Hours to complete
Complete and Submit Your Capstone Projects
Module 4 · 1 Hours to complete
Peer Review and Congratulations!
Module 5 · 12 Minutes to complete
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Courses
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
Frequently asked Questions
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