Powered by
Completion
CERTIFICATE
What is Social?
This course is part of Social Media Marketing Specialization.
Course Cost
Free course
Beginner
Skill Level
6 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
1,67,604 Enrolled
English
What you'll learn
Understand current social media trends and developments
Develop effective social media marketing strategies
Build and manage professional social media presence
Create targeted content for specific audiences
Analyze social media data and metrics
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course introduces the fundamentals of social media marketing in today's digital world. Students learn to navigate the rapidly evolving social landscape, understand key trends, and develop effective strategies for building online presence. The curriculum covers essential topics including digital transformation, social networks versus communities, content strategy, and real-time social data analysis. Through practical assignments, learners develop their professional social media presence and learn to target valuable audiences.
Introduction to Social Marketing
Module 1 · 1 Hours to complete
Social Trends
Module 2 · 1 Hours to complete
The Business of Social
Module 3 · 2 Hours to complete
Social Overview
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Social Media Marketing Specialization
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
484
Reviews
2,67,774
Students
13
Courses
Randy Hlavac is a leading expert in digital marketing, social media marketing, and social analytics, currently serving as an instructor at Northwestern University. With over 20 years of experience, he teaches courses on Digital, Social, and Mobile Marketing, as well as Content Curation and Digital Marketing. His book, "Social IMC," provides valuable insights into developing effective social media marketing strategies for businesses of all sizes. In addition to his academic role, Randy is the CEO of Marketing Synergy, Inc., where he consults with various organizations to create profitable digital marketing strategies and social media programs.As a recognized thought leader in his field, Randy has contributed significantly to the marketing landscape through his consulting work and educational initiatives. He is also the creator and "MC" of the Social Media Marketing specialization on Coursera, where he guides learners in mastering digital marketing techniques. His commitment to education and practical application of marketing strategies has made him a respected figure among students and industry professionals alike.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.