Business Intelligence and Competitive Analysis
This course is part of Supply Chain Analytics Specialization.
Course Cost
Free course
Beginner
Skill Level
15 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Supply Chain Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Conduct industry analysis including trends and competition intensity
Perform competition positioning in business landscapes
Execute enterprise diagnosis to identify strengths and weaknesses
Analyze value chains and market dynamics
Develop data-driven competitive intelligence strategies
Skills you'll gain
This course includes:
2.35 Hours PreRecorded video
4 quizzes, 3 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate

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There are 4 modules in this course
This comprehensive course focuses on business intelligence and competitive analysis using the American Airlines case study. Students learn to combine data, analytics models, and visualization tools for effective competitive intelligence. The curriculum covers industry analysis, competition positioning, and enterprise diagnosis. Through hands-on projects, learners develop practical skills in analyzing market trends, assessing competitive landscapes, and identifying business opportunities and challenges.
Welcome!
Module 1 · 3 Hours to complete
Industry Analysis
Module 2 · 4 Hours to complete
Competition Positioning
Module 3 · 3 Hours to complete
Enterprise Diagnosis
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Supply Chain Analytics Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.




