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Analytics, ROI, and Evaluation
This course is part of ROI-Driven Digital Marketing Analytics.
Course Cost
Free course
Beginner
Skill Level
10 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full ROI-Driven Digital Marketing Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
What you'll learn
Master KPIs and metrics to measure and optimize business performance
Analyze and improve marketing funnels to enhance customer journeys
Utilize Crazy Egg and Google Analytics for data-driven insights
Calculate and improve ROI across different campaign types
Navigate and leverage Google Analytics 4 features
Measure campaign effectiveness using reach, impressions, and engagement metrics
Optimize e-commerce marketing funnels for better conversions
Conduct effective post-campaign analysis
Skills you'll gain
This course includes:
3.27 Hours PreRecorded video
13 assignments
Access on Mobile
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This comprehensive course equips marketers with essential skills for measuring and optimizing digital marketing performance. Students learn to track and analyze KPIs across marketing channels, understand customer journey analytics, and leverage tools like Google Analytics 4 and Crazy Egg for behavioral insights. The curriculum covers marketing funnel optimization, conversion rate improvement, and ROI calculation for different campaign types. Through hands-on activities and real-world examples, participants develop practical data-driven marketing skills to drive engagement, conversions, and business success in the competitive digital landscape.
Analytics, ROI, and Evaluation
Module 1 · 6 Hours to complete
Assessment for Analytics, ROI, and evaluation
Module 2 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: ROI-Driven Digital Marketing Analytics
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.