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Digital Marketing Landscape
Learn digital marketing basics, channels, and strategies for entry-level success. Master the 4Ps, SAVE framework, and harness influencer and video marketing.
Course Cost
Free course
Beginner
Skill Level
11 Hours
Self-paced Video lessons
This comprehensive Digital Marketing course equips you with essential skills for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels while driving transactions. The course covers Digital Marketing Fundamentals, including its history and key channels, and teaches you to differentiate between digital and traditional marketing by evaluating their advantages, disadvantages, and ROI strategies. You'll master implementing the 4Ps and SAVE Framework to develop successful marketing plans, and utilize Mintzberg's 5Ps of Strategy with tools like PESTLE, SWOT, and Bowman's Strategy Clock. The curriculum also includes analyzing Influencer Marketing strategies, harnessing Video Marketing's potential, optimizing for Voice Search, utilizing Visual Content to boost brand awareness and conversions, and understanding UI and UX Design differences. Guided by industry experts, you'll engage in hands-on activities and real-world examples, building practical skills for the job market.
English
English
What you'll learn
Understand digital marketing fundamentals, history, and key channels
Differentiate between digital and traditional marketing, evaluating their ROI
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT
Leverage technology in marketing communications
Analyze influencer marketing strategies and their impact
Harness video marketing for effective advertising campaigns
Optimize content for voice search to improve visibility
Utilize visual content to boost brand awareness and conversions
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This comprehensive Digital Marketing course provides a foundational understanding of digital marketing principles and strategies. Students learn to differentiate between digital and traditional marketing while mastering essential frameworks like the 4Ps and SAVE. The curriculum covers crucial digital marketing channels and techniques including influencer marketing, video marketing, and voice search optimization. The course also explores the importance of visual content in boosting brand visibility and conversions, along with understanding UI/UX design principles. Through real-world examples and hands-on activities guided by industry experts, students develop practical skills applicable to entry-level positions in digital marketing and e-commerce.
Digital Marketing Landscape
Module 1 · 6 Hours to complete
Assessment for Digital Marketing Landscape
Module 2 · 4 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Simplilearn instructors are industry professionals with expertise in their respective domains, ranging from AI and machine learning to digital marketing, programming, and more. They are responsible for delivering high-quality, interactive training sessions through live classes and self-paced learning modules. Simplilearn emphasizes practical, hands-on learning, enabling instructors to guide learners in completing projects and mastering real-world applications. These instructors often hold advanced certifications and have years of experience in their fields. They are selected for their ability to teach complex concepts effectively and engage with a global audience. Simplilearn instructors also collaborate with universities and industry leaders to ensure the curriculum meets professional standards and prepares learners for career advancement.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.