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Search Engine Optimization
Master SEO techniques to boost website rankings. Learn on-page optimization, link building, and analytics tools for digital marketing success.
Course Cost
Free course
Beginner
Skill Level
11 Hours
Self-paced lessons
This comprehensive course provides a solid foundation in Search Engine Optimization (SEO) for beginners entering the digital marketing field. You'll learn the complete SEO process from understanding search engine fundamentals to implementing advanced optimization strategies. The curriculum covers essential on-page SEO techniques including meta tag optimization, content creation, and image optimization to enhance your website's search visibility. You'll master off-page SEO tactics such as link building, social media integration, and local SEO to boost domain authority. The course provides hands-on experience with critical Google tools including My Business, Ads Keyword Planner, Analytics, and Search Console to track and improve performance. You'll develop strategic skills in effective link building, combating link spam, and creating well-structured sitemaps to enhance website navigation. The program also addresses modern SEO trends including mobile optimization, voice search, and personalization, while teaching you to identify and avoid common SEO pitfalls like black hat tactics and slow page loading. Through practical exercises and real-world examples guided by industry experts, you'll build job-ready skills for entry-level positions in digital marketing.
English
What you'll learn
Understand the evolution, processes, and components of search engines
Implement effective on-page SEO techniques including meta tags and content optimization
Master off-page SEO strategies to build domain authority
Utilize essential Google tools including Business Profile, Analytics, and Search Console
Develop link building strategies and combat link spam
Create and manage sitemaps to enhance website navigation
Stay updated with mobile optimization, voice search, and personalization trends
Identify and avoid black hat tactics and other SEO pitfalls
Skills you'll gain
This course includes:
4.62 Hours PreRecorded video
10 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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CREATED BY
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This two-module course provides a comprehensive introduction to Search Engine Optimization (SEO) for beginners. The first module covers fundamental aspects of SEO including the evolution of search engines, how search engines work, and different SEO techniques. Students learn essential on-page and off-page optimization strategies, including title tag optimization, meta descriptions, content creation, image optimization, URL structure, and sitemaps. The course explores technical SEO concepts including web crawlers, Google algorithms, and various Google tools like Business Profile, Keyword Planner, Analytics, and Search Console. Students also learn link building strategies, market analysis, e-commerce integration, and how to avoid common SEO obstacles. The second module focuses on practical application through projects and assessments, allowing students to demonstrate their understanding of SEO concepts in real-world scenarios.
Search Engine Optimization
Module 1 · 7 Hours to complete
Assessment for Search Engine Optimization
Module 2 · 4 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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