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Social Media Marketing
Master social media to boost brand presence, engage customers, and drive conversions on platforms like Facebook, Instagram, and LinkedIn.
Course Cost
Free course
Beginner
Skill Level
13 Hours
Self-paced lessons
This comprehensive two-module Social Media Marketing program equips you with essential skills for entry-level digital marketing and e-commerce roles. You'll learn effective strategies to attract and engage customers across various social media platforms while driving meaningful transactions. The course begins with an exploration of current social media trends and their impact on brand management and customer engagement. You'll master the practical aspects of creating and optimizing business pages on Facebook and Instagram, developing targeted ad campaigns, and leveraging platforms like YouTube and LinkedIn for brand building. The program also covers Twitter and Pinterest marketing strategies, tailored approaches for different business segments (B2B, B2C, D2C, startups), and the use of social listening tools to monitor and enhance customer engagement. Through hands-on activities and real-world examples guided by industry experts, you'll build practical skills in analyzing social media metrics and optimizing campaign performance for maximum impact.
English
What you'll learn
Understand current social media trends and their impact on brand engagement
Create and optimize professional business pages on Facebook and Instagram
Develop effective social media ad campaigns that drive conversions
Leverage YouTube for video marketing and brand building
Implement strategic LinkedIn marketing for professional networking
Utilize Twitter and Pinterest to enhance brand reach and engagement
Tailor social media strategies for different business segments (B2B, B2C, D2C)
Monitor and analyze social media metrics to optimize campaign performance
Skills you'll gain
This course includes:
7.1 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This comprehensive Social Media Marketing course is structured across two modules that provide both theoretical knowledge and practical skills for effective digital marketing. The first module covers a wide range of topics starting with social media fundamentals including current trends, brand management, user engagement strategies, and the creation of buyer personas. Students learn to develop comprehensive social media strategies and create compelling content across various platforms. The course provides detailed instruction on major platforms including Facebook (creating and optimizing business pages, scheduling posts, managing ads campaigns), Instagram (posts, reels, influencer marketing), YouTube (marketing strategies, ad types, video creation tools), LinkedIn (profile optimization, content strategies, business pages, ad campaigns), Twitter (marketing strategies, ad optimization), and Pinterest (account management, pin creation). Students also learn to create social media calendars, implement platform-specific strategies for different business segments (B2B, B2C, D2C, startups), and utilize social listening tools to monitor brand performance. The second module consists of comprehensive assessments to evaluate students' understanding and application of social media marketing concepts.
Social Media Marketing
Module 1 · 8 Hours to complete
Assessment for Social Media Marketing
Module 2 · 4 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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