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Product Management: Initial Product Strategy and Plan
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Product Management: Initial Product Strategy and Plan

This course is part of multiple programs. Learn more.

Course Cost

Free course

Beginner

Skill Level

17 Hours

Self-paced Video lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full IBM Product Manager Professional Certificate, IBM AI Product Manager Professional Certificate, or Product Management Certification Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.6

5,934 Enrolled

English

4.6

5,934 Enrolled

English

What you'll learn

  • Develop comprehensive product concepts and strategies

  • Perform market and competitive analysis effectively

  • Create detailed market requirements documents

  • Build and manage cross-functional product teams

  • Develop product roadmaps and business cases

Skills you'll gain

Product Strategy
SWOT Analysis
Market Research
Business Case Development
Project Charter
Product Roadmap
Financial Analysis
Team Building
Product Vision
Launch Strategy

This course includes:

4 Hours PreRecorded video

12 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate
Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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PROVIDED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This comprehensive course covers the fundamentals of product management, focusing on the conceive and plan phases of the product lifecycle. Students learn essential tools and techniques for product concept identification, market analysis, and strategy development. The curriculum includes hands-on labs for creating SWOT analyses, market requirement documents, project charters, and business cases. Through expert insights and practical exercises, participants develop skills in team building, competitive analysis, and financial planning for product development.

Product Conception and Planning Overview

Module 1 · 3 Hours to complete

Product Concept Identification

Module 2 · 4 Hours to complete

Product Concept Investigation

Module 3 · 3 Hours to complete

Product Plan Phase

Module 4 · 3 Hours to complete

Course Summary and Final Assessment

Module 5 · 4 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: IBM AI Product Manager Professional Certificate, IBM Product Manager Professional Certificate, Product Management Certification

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Product Management: Initial Product Strategy and Plan

Beginner

Skill Level

17 Hours

Self-paced Video lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.