Product Management: Initial Product Strategy and Plan
This course is part of multiple programs. Learn more.
Course Cost
Free course
Beginner
Skill Level
17 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full IBM Product Manager Professional Certificate, IBM AI Product Manager Professional Certificate, or Product Management Certification Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.6
5,934 Enrolled

English
What you'll learn
Develop comprehensive product concepts and strategies
Perform market and competitive analysis effectively
Create detailed market requirements documents
Build and manage cross-functional product teams
Develop product roadmaps and business cases
Skills you'll gain
This course includes:
4 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate

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There are 5 modules in this course
This comprehensive course covers the fundamentals of product management, focusing on the conceive and plan phases of the product lifecycle. Students learn essential tools and techniques for product concept identification, market analysis, and strategy development. The curriculum includes hands-on labs for creating SWOT analyses, market requirement documents, project charters, and business cases. Through expert insights and practical exercises, participants develop skills in team building, competitive analysis, and financial planning for product development.
Product Conception and Planning Overview
Module 1 · 3 Hours to complete
Product Concept Identification
Module 2 · 4 Hours to complete
Product Concept Investigation
Module 3 · 3 Hours to complete
Product Plan Phase
Module 4 · 3 Hours to complete
Course Summary and Final Assessment
Module 5 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: IBM AI Product Manager Professional Certificate, IBM Product Manager Professional Certificate, Product Management Certification
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.



