This module covers the importance of data, what it can provide, and why it is relevant. It also covers the three basic areas in the sports industry where data is fundamentally important: 1.) team management, 2.) agency representation, and 3.) facility operations. We will explore using data, along with intuition and experience, to make decisions.

In this module, we consider the roles and relationships in sports industry front offices, including organizational chart structure and hierarchy. You have the opportunity to hear from a former pro hockey player, executive, and scout.

This module covers the various frameworks that constitute the basis for athlete representation, including the relationship between players and agents. An industry expert talks about wearable technology to inform decisions and the considerations and requirements of becoming an agent.

This module covers the complexity of multi-event facility venues and operations. It includes conversations surrounding marketing, sponsorship, advertising, and legal aspects of risk management and insurance coverage.

In this module, we explore jobs and resources across the sports industry. Our subject matter expert will share how he entered the sports industry and then proceeded along his path to becoming the director of analytics & assistant director of scouting.