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Pilares de Marketing Digital
This course is part of Marketing Digital.
Course Cost
Free course
Beginner
Skill Level
25 Hours
Self-paced Video lessons
Este curso proporciona una introducción completa al marketing digital, abordando los conceptos fundamentales, herramientas y estrategias necesarias para tener éxito en el entorno digital. El curso comienza explorando el ecosistema del marketing digital, analizando la evolución desde el marketing tradicional y examinando los nuevos hábitos de consumo y las diferencias generacionales en el uso de tecnología. Los estudiantes aprenderán a aplicar conceptos de CRM (Customer Relationship Management) de manera estratégica. El segundo módulo profundiza en la evolución de los medios hacia un modelo transmedia, analizando cómo los medios tradicionales se adaptan al ecosistema digital y cómo las audiencias han evolucionado en este nuevo contexto. El tercer módulo se centra en las herramientas prácticas del marketing digital, incluyendo SEO, SEM, redes sociales, marketing viral y email marketing, proporcionando a los estudiantes el conocimiento necesario para elaborar un plan integral de marketing digital. Finalmente, el curso concluye con un enfoque en analytics, donde los estudiantes aprenderán a medir el rendimiento de sus acciones digitales, identificar métricas clave del negocio y aplicar conceptos como el funnel de ventas para optimizar resultados.
4.8
80,582 Enrolled
Spanish
What you'll learn
Comprender el ecosistema completo del marketing digital y su evolución desde el marketing tradicional
Identificar las diferencias generacionales en el consumo digital y aplicar estrategias de CRM
Analizar la evolución de los medios hacia un modelo transmedia y entender las nuevas audiencias
Desarrollar un plan integral de marketing digital con objetivos claros
Implementar estrategias efectivas de SEO, SEM y gestión de redes sociales
Crear y ejecutar campañas de email marketing y marketing viral
Utilizar herramientas de web analytics para medir el rendimiento de acciones digitales
Aplicar el concepto de funnel de ventas para optimizar la conversión de clientes
Skills you'll gain
This course includes:
1.4 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
Este curso ofrece una introducción completa al marketing digital, dividido en cuatro módulos fundamentales. El primer módulo explora el ecosistema del marketing digital, su evolución desde el marketing tradicional y las nuevas dinámicas de consumo, con enfoque especial en las diferencias generacionales y la gestión de relaciones con clientes. El segundo módulo analiza la transformación de los medios hacia un modelo transmedia, examinando cómo los medios tradicionales se adaptan al entorno digital y cómo las audiencias participan en un mercado de conversaciones. El tercer módulo presenta las principales herramientas del marketing digital, incluyendo la planificación estratégica, SEO, SEM, redes sociales, marketing viral y email marketing, con enfoque práctico en su implementación. El módulo final se centra en el análisis de resultados mediante web analytics, enseñando a identificar KPIs relevantes, aplicar el concepto del funnel de ventas y utilizar métodos para tomar decisiones basadas en datos.
Ecosistema del Marketing Digital
Module 1 · 5 Hours to complete
La evolución de los medios: transmedia, nuevos medios y nuevas audiencias
Module 2 · 6 Hours to complete
De la estrategia a la ejecución: las principales herramientas del Marketing Digital
Module 3 · 8 Hours to complete
De la ejecución a la medición: Business Analytics
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Digital
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.8
404
Reviews
80,367
Students
1
Course
Sebastián Camiser is an accomplished professional in the field of digital marketing and strategic management. He holds a Master's degree in Strategic Management and Innovation Management, which equips him with a comprehensive understanding of business strategy and innovative practices. Camiser is associated with Universidad Austral, a prestigious institution known for its high-quality education and research in various fields including business and technology. As an instructor for Coursera, Camiser shares his expertise through the course "Pilares de Marketing Digital" (Pillars of Digital Marketing). This course likely covers fundamental concepts and strategies in digital marketing, reflecting Camiser's professional experience and academic background in this rapidly evolving field.
4.8
404
Reviews
80,367
Students
1
Course
Francisco Albarello holds a PhD in Communication from Universidad Austral and is a recognized expert in digital communication and education. He is a full-time research professor at the Faculty of Communication at Universidad Austral, where he has served as Director of the PhD in Communication and Secretary of Research. Albarello also directs the Master's in Education, Languages, and Media at the Universidad Nacional de San Martín and teaches postgraduate courses at several universities in Argentina, Colombia, and Ecuador. His academic background includes a degree in Communication with a focus on Journalism from Universidad Nacional de La Plata and a postgraduate diploma in Distance Education from Universidad de Murcia, Spain
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.