Jon Nachtigal serves as an Assistant Professor at Florida Southern College and part-time Data Operations specialist for Major League Baseball, following his role as Assistant Professor at the University of Alaska Fairbanks. After earning his PhD in Sport Administration with a concentration in Strategic Management and Policy from the University of New Mexico, MBA from Colorado Technical University, and BA in English from the University of Nebraska, he has built a multifaceted career combining academia with practical sports industry experience. His research focuses on legal aspects of sport and recreation, marketing, and sport analytics, with recent publications exploring marketing analytics curriculum integration and legal analysis of sports regulations. His teaching portfolio includes courses in business fundamentals and sport management, while his coaching experience spans youth, club, high school, and college softball, as well as baseball and tennis. Before pursuing his doctorate, he spent a decade in information technology for the financial services industry, bringing a unique perspective to his current work in sports analytics and business education. His expertise in data-driven decision-making is evidenced through his development of sport analytics courses that bridge theoretical knowledge with practical industry applications.

Margaret "Peggy" Keiper currently serves as a faculty member at the University of Maine Business School, following her impactful tenure as Director of the Sport and Recreation Business Program at the University of Alaska Fairbanks. Her academic journey combines her passion for sports and mathematics with innovative research in sport management education. Her scholarly work has gained significant recognition, particularly in emerging areas such as esports and artificial intelligence in sport management, with her publications on virtual athletes and esports venues being highly cited in the field. Her recent research focuses on innovative educational tools, including groundbreaking work on implementing ChatGPT in sport management education and event planning efficiency. As a researcher and educator, she has contributed significantly to sport analytics curriculum development, digital marketing automation, and psychometric measures in business. Her expertise spans multiple areas including sport marketing, event management, and sales, while her teaching portfolio encompasses both undergraduate and MBA courses with emphasis on quantitative analytics. Beyond academia, she has demonstrated leadership in athletic administration, notably serving as Interim Athletic Director at UAF, bringing practical experience to her academic work. Her innovative approach to education is evidenced by her research on pedagogical tools like Flipgrid in HyFlex learning environments and her contributions to marketing analytics curriculum integration.

Cole McKeel serves as Vice President of Partnerships at Huddle Up Group and Vice President of GoEmpire Group while maintaining his role as an adjunct instructor at the University of Alaska Fairbanks. After earning his bachelor's degree in sport administration with minors in business administration, finance, and marketing from the University of Louisville, where he served as head manager for the men's basketball program, he completed his MBA with a concentration in finance and a Master of Science in Olympic Studies from the International Olympic Academy. His career spans significant roles in sports business, including managing Olympic & Paralympic Training Center sport business development for the United States Olympic & Paralympic Committee from 2016-2020, where he generated revenue for training centers in Colorado Springs and Lake Placid. At GoEmpire Group, he oversees international operations, client recruiting, and player marketing, while his role at Huddle Up Group involves leading business development efforts and expanding the Sports Tourism Index & Scout platform, which engages over 450 destinations and 130 event rights holders. His expertise extends to marketing and diversity initiatives, demonstrated through his previous work with USA Bobsled & Skeleton, where he managed partnerships with BMW and Under Armour. Beyond his primary roles, he contributes to the industry through service on the Southeast Tourism Society's Networking Pillar Committee and the Advisory Committee for the Adapted Sport Leadership & Business Symposium.

Michelle Gulino currently serves as Senior Director of Corporate Partnership Solutions and Operations at the Ladies Professional Golf Association (LPGA), building upon her extensive experience in sports business and education. Her career trajectory includes significant roles as Senior Director of Corporate Partnership Sales and Marketing at San Diego NWSL and Corporate Partnership Marketing Manager at the Dallas Cowboys, where she developed expertise in partnership strategy and revenue operations. After earning her Master of Sport Administration from Ohio University and Master of Higher Education Administration from Stony Brook University, she has built an impressive career combining corporate sports marketing with academic instruction. Her professional experience spans multiple prestigious organizations, including Chip Ganassi Racing Teams, while maintaining her role as an instructor in the Sport Business Management program at the University of Alaska Fairbanks. Her expertise in corporate partnership marketing, data analytics, and relationship management allows her to bring real-world insights to her teaching, where she focuses on developing the next generation of sports business professionals. Beyond her professional achievements, she maintains active involvement in women's sports advocacy and enjoys outdoor activities with her dogs.

Travis Misner serves as Director of Team Partnerships & Strategy at Playfly Sports while maintaining his role as an instructor at the University of Alaska Fairbanks. After earning his MBA and MS in Sports Administration from Ohio University, as well as a Bachelor of Arts in Physical Education from Loras College, he has built an impressive career in sports marketing and partnership development. His professional experience includes serving as Manager of Partnership Development for the Charlotte Hornets and working event operations for five Super Bowls. His expertise spans sports sales, marketing, and partnership strategy, bringing real-world insights to his teaching role. Beyond his primary responsibilities, he maintains active involvement in the sports industry while pursuing his passion for golf. Through his dual roles in industry and academia, he continues to bridge practical experience with educational excellence, preparing the next generation of sports business professionals.