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Introduction to Digital Marketing
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Introduction to Digital Marketing

This course is part of Introduction to Business Specialization.

Course Cost

Free course

Beginner

Skill Level

7 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Introduction to Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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13,694 Enrolled

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4.7

13,694 Enrolled

English

What you'll learn

  • Write effective SEO keywords for better search visibility

  • Create engaging social media content using the 80/20 rule

  • Manage online reputation and customer reviews

  • Develop compelling digital storytelling strategies

  • Implement search engine marketing techniques

  • Optimize content for digital platforms

Skills you'll gain

SEO
Social Media Marketing
Content Strategy
Digital Marketing
Review Management
Storytelling
Brand Management
Search Engine Marketing
Online Reputation
Digital Analytics

This course includes:

1.23 Hours PreRecorded video

3 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate
Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This comprehensive course provides a panoramic view of digital marketing strategies and technologies. Students learn key aspects of search engine marketing (SEM), including SEO and PPC, social media marketing with focus on two-way communication, online reputation management, and content marketing through storytelling. The course emphasizes practical applications, teaching students how to create engaging content, manage online reviews, and develop effective digital marketing strategies for competitive markets.

Search Engine Marketing - Can Customers Find You?

Module 1 · 2 Hours to complete

Social Media - Two-Way Communication with Customers

Module 2 · 2 Hours to complete

Reputation Management - You Are Who Your Customers Think You Are

Module 3 · 1 Hours to complete

Content Marketing - Storytelling is the Key to Great Content

Module 4 · 2 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Introduction to Business Specialization

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Introduction to Digital Marketing

Beginner

Skill Level

7 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.