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Developing a Marketing Mix for Growth
This course is part of Value Chain Management.
Course Cost
Free course
Beginner
Skill Level
11 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Chain Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
32,221 Enrolled
English
What you'll learn
Define and implement effective marketing mix strategies
Develop comprehensive product and service strategies
Design efficient distribution channel systems
Create pricing strategies that capture value
Implement integrated marketing communications plans
Evaluate and optimize advertising effectiveness
Skills you'll gain
This course includes:
4.7 Hours PreRecorded video
23 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course explores how businesses create value through effective marketing mix strategies. Students learn to develop and implement product policies, design distribution channels, create communication strategies, and set optimal pricing. Through practical examples and case studies, the course covers both B2B and B2C marketing concepts, including service marketing, product lifecycle management, and integrated marketing communications. The curriculum emphasizes hands-on learning with real-world applications of marketing principles.
Course Orientation
Module 1 · 1 Hours to complete
Creating Value (Product)
Module 2 · 1 Hours to complete
Delivering Value (Place)
Module 3 · 2 Hours to complete
Capturing Value (Pricing)
Module 4 · 2 Hours to complete
Communicating Value (Promotion)
Module 5 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Value Chain Management
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Hayden Noel is a Clinical Associate Professor of Business Administration at the University of Illinois, where he has been part of the faculty since 2007. He has progressed through various academic roles, starting as a visiting assistant professor and advancing to his current position in 2019. Dr. Noel specializes in consumer information processing and memory, with a notable record of teaching excellence recognized through multiple awards, including being named Professor of the Year for various programs. He earned his Ph.D. in Marketing from the University of Florida in 2002 and currently serves as the Director of Residential MBA Programs and Gies Case Development Coordinator, while also facilitating diversity, equity, and inclusion initiatives. His research contributions include numerous publications in prominent journals, focusing on advertising effectiveness and consumer behavior.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.