Powered by
Completion
CERTIFICATE
Developing a Winning Marketing Strategy
This course is part of Value Chain Management.
Course Cost
Free course
Beginner
Skill Level
14 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Chain Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
54,452 Enrolled
English
What you'll learn
Define marketing and explain value creation
Develop effective market segmentation strategies
Create strong brand positioning and extensions
Analyze consumer behavior patterns
Design comprehensive marketing plans
Skills you'll gain
This course includes:
7.3 Hours PreRecorded video
14 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive marketing course teaches students how businesses create value for customers through effective marketing strategies. The curriculum covers major elements of the marketing mix, including product policy, distribution channels, communication, and pricing. Students learn to analyze consumer behavior, develop marketing plans, and understand brand management. The course emphasizes practical applications through case studies and real-world examples.
Course Orientation
Module 1 · 1 Hours to complete
The Marketing Process
Module 2 · 2 Hours to complete
Segmentation Targeting Positioning
Module 3 · 3 Hours to complete
The Power of Branding
Module 4 · 2 Hours to complete
Influencing Consumer Behavior; The Marketing Plan
Module 5 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Value Chain Management
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.9
398
Reviews
59,971
Students
2
Courses
Hayden Noel is a Clinical Associate Professor of Business Administration at the University of Illinois, where he has been part of the faculty since 2007. He has progressed through various academic roles, starting as a visiting assistant professor and advancing to his current position in 2019. Dr. Noel specializes in consumer information processing and memory, with a notable record of teaching excellence recognized through multiple awards, including being named Professor of the Year for various programs. He earned his Ph.D. in Marketing from the University of Florida in 2002 and currently serves as the Director of Residential MBA Programs and Gies Case Development Coordinator, while also facilitating diversity, equity, and inclusion initiatives. His research contributions include numerous publications in prominent journals, focusing on advertising effectiveness and consumer behavior.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.