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Digital Marketing Analytics in Practice
This course is part of Digital Marketing Specialization.
Course Cost
Free course
Beginner
Skill Level
18 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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1,26,643 Enrolled
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What you'll learn
Learn to plan, collect, analyze, and report marketing data effectively
Master web analytics tools and technologies for data collection
Develop skills in data visualization and storytelling
Apply analytics to real-world marketing challenges
Understand modern data collection techniques and methodologies
Skills you'll gain
This course includes:
2.45 Hours PreRecorded video
23 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course focuses on the practical application of digital marketing analytics, teaching students a systematic approach to planning, collecting, analyzing, and reporting data. Through hands-on experience with web analytics tools and techniques, learners develop skills in data collection methods including bulk downloads, API integration, and web scraping. The course emphasizes effective data visualization and storytelling, featuring real-world case studies and practical applications in digital marketing contexts.
Course Overview and The Art of Analytics
Module 1 · 6 Hours to complete
Storytelling with Data
Module 2 · 4 Hours to complete
Bellabeat Case Study
Module 3 · 4 Hours to complete
The Future of Analytics
Module 4 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Courses
Kevin Hartman is an accomplished professional in the field of business analytics and digital marketing, currently serving as the Head of Analytics for the Consumer, Government, and Entertainment sectors at Google since 2015. He holds an MBA from the University of Chicago, earned in 1998, and has extensive teaching experience as an adjunct instructor at both the University of Illinois at Urbana-Champaign and the University of Notre Dame Mendoza College of Business. His teaching focuses on courses such as Digital Marketing Analytics and Introduction to Business Analytics, where he equips students with essential skills in data collection, analysis, and visualization for real-world applications. Additionally, Hartman is actively involved in advisory roles for the Notre Dame Executive Business Council and has held various positions in analytics and consulting prior to his current role at Google.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.