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Digital Marketing Analytics in Theory
This course is part of Digital Marketing Specialization.
Course Cost
Free course
Beginner
Skill Level
19 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
1,34,870 Enrolled
English
What you'll learn
Understand the fundamentals of digital marketing analytics and data collection
Master frameworks for measuring consumer digital actions
Learn to evaluate and select appropriate web analytics tools
Develop skills in data visualization and analysis
Understand digital marketing maturity and privacy considerations
Skills you'll gain
This course includes:
2.85 Hours PreRecorded video
23 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This comprehensive course introduces students to the science of web analytics while focusing on its practical application in digital marketing. The curriculum covers fundamental concepts of data collection, analysis frameworks, and measurement techniques used by marketing professionals. Students learn to evaluate analytics tools, understand consumer digital behavior, and apply data-driven insights to marketing decisions. The course combines theoretical knowledge with practical applications, preparing learners for real-world digital marketing challenges.
Course Overview and The Day The Geeks Took Over
Module 1 · 6 Hours to complete
The Consumer Brand Relationship
Module 2 · 4 Hours to complete
The Science of Analytics (Part 1)
Module 3 · 4 Hours to complete
The Science of Analytics (Part 2)
Module 4 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital Marketing Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.6
172
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2,31,076
Students
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Courses
Kevin Hartman is an accomplished professional in the field of business analytics and digital marketing, currently serving as the Head of Analytics for the Consumer, Government, and Entertainment sectors at Google since 2015. He holds an MBA from the University of Chicago, earned in 1998, and has extensive teaching experience as an adjunct instructor at both the University of Illinois at Urbana-Champaign and the University of Notre Dame Mendoza College of Business. His teaching focuses on courses such as Digital Marketing Analytics and Introduction to Business Analytics, where he equips students with essential skills in data collection, analysis, and visualization for real-world applications. Additionally, Hartman is actively involved in advisory roles for the Notre Dame Executive Business Council and has held various positions in analytics and consulting prior to his current role at Google.
Frequently asked Questions
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