Kevin Hartman is an accomplished professional in the field of business analytics and digital marketing, currently serving as the Head of Analytics for the Consumer, Government, and Entertainment sectors at Google since 2015. He holds an MBA from the University of Chicago, earned in 1998, and has extensive teaching experience as an adjunct instructor at both the University of Illinois at Urbana-Champaign and the University of Notre Dame Mendoza College of Business. His teaching focuses on courses such as Digital Marketing Analytics and Introduction to Business Analytics, where he equips students with essential skills in data collection, analysis, and visualization for real-world applications. Additionally, Hartman is actively involved in advisory roles for the Notre Dame Executive Business Council and has held various positions in analytics and consulting prior to his current role at Google.

Unnati Narang is an Assistant Professor of Business Administration and the John M. Jones Fellow of Marketing at the Gies College of Business, University of Illinois Urbana-Champaign. With a Ph.D. in Marketing from Mays Business School, Texas A&M University, she has established herself as a prominent figure in the field of marketing, focusing on mobile and location marketing, consumer mobility, and engagement in digital environments. Her research examines how interactions with mobile technologies influence consumer behavior in both online and offline retail contexts, utilizing methods such as causal modeling, econometrics, and machine learning.In addition to her research pursuits, Professor Narang is dedicated to teaching courses that bridge data analytics and marketing, including "Applying Data Analytics in Marketing" and "Introduction to Business Analytics: Communicating with Data." Her commitment to fostering an inclusive and engaging learning environment has earned her recognition as one of the best undergraduate professors. Unnati's innovative approach to education combines real-world applications with academic rigor, preparing her students for success in a rapidly evolving business landscape.