Dr. P.K. Kannan serves as Dean's Chair in Marketing Science and Associate Dean for Strategic Initiatives at the University of Maryland's Robert H. Smith School of Business, where he combines expertise in marketing analytics with digital innovation. After completing his PhD in Management from Purdue University, he has established himself as one of the world's most influential marketing scholars, recognized among the top 2% most-cited researchers globally. His work spans multiple areas including digital marketing, attribution modeling, and customer relationship management, earning numerous prestigious awards including the EMAC Distinguished Marketing Scholar Award 2024, John Little Best Paper Award, and multiple AMA/MSI Paul Root Awards. As Editor-in-Chief of the International Journal of Research in Marketing (2018-2021) and through his current editorial roles with leading journals, he continues to shape the field while developing innovative approaches to marketing challenges. His research has attracted substantial funding from organizations including the National Science Foundation and PricewaterhouseCoopers, while his expertise is demonstrated through successful consulting engagements with major corporations like IBM, Frito-Lay, and Black & Decker. Through his teaching of marketing modeling, pricing, and digital marketing in executive programs, he helps bridge advanced analytics with practical applications while maintaining active research in emerging areas of marketing science. His achievements include multiple Distinguished Teaching Awards and the UMD Distinguished Scholar-Teacher Award, reflecting his commitment to both research excellence and educational innovation in marketing.

Dr. Mary Beth Furst serves as Clinical Professor and Associate Area Chair in Marketing at the University of Maryland's Robert H. Smith School of Business, where she combines expertise in marketing education with extensive industry experience. After completing her EdD from Johns Hopkins University, MBA from Loyola University Maryland, and BBA in Marketing, she has established herself as a dedicated educator focused on student success and curriculum development. Her career spans both industry and academia, including nearly two decades at Pfizer where she managed portfolio expansion and contract negotiations, followed by roles at Howard Community College and Johns Hopkins University's Whiting School of Engineering. Through her teaching of core marketing and product innovation courses in both undergraduate and MBA programs, she helps students understand the global business environment while developing practical marketing skills. Her expertise particularly shines in curriculum design and student development, demonstrated through her leadership as Faculty Advisor to UMD AMA and participation in the Neurodiversity faculty learning community. Currently leading initiatives to improve teaching practices and student outcomes, she continues to advance marketing education while maintaining active involvement in global business education through study abroad programs and international marketing initiatives.