Dr. P.K. Kannan serves as Dean's Chair in Marketing Science and Associate Dean for Strategic Initiatives at the University of Maryland's Robert H. Smith School of Business, where he combines expertise in marketing analytics with digital innovation. After completing his PhD in Management from Purdue University, he has established himself as one of the world's most influential marketing scholars, recognized among the top 2% most-cited researchers globally. His work spans multiple areas including digital marketing, attribution modeling, and customer relationship management, earning numerous prestigious awards including the EMAC Distinguished Marketing Scholar Award 2024, John Little Best Paper Award, and multiple AMA/MSI Paul Root Awards. As Editor-in-Chief of the International Journal of Research in Marketing (2018-2021) and through his current editorial roles with leading journals, he continues to shape the field while developing innovative approaches to marketing challenges. His research has attracted substantial funding from organizations including the National Science Foundation and PricewaterhouseCoopers, while his expertise is demonstrated through successful consulting engagements with major corporations like IBM, Frito-Lay, and Black & Decker. Through his teaching of marketing modeling, pricing, and digital marketing in executive programs, he helps bridge advanced analytics with practical applications while maintaining active research in emerging areas of marketing science. His achievements include multiple Distinguished Teaching Awards and the UMD Distinguished Scholar-Teacher Award, reflecting his commitment to both research excellence and educational innovation in marketing.

Dr. Lingling Zhang serves as Associate Professor of Marketing and Associate Dean (MBA) at CEIBS, after previously serving as Assistant Professor at the University of Maryland's Robert H. Smith School of Business. After completing her DBA in Marketing from Harvard Business School, MA in Applied Statistics from University of Michigan, and degrees in Information Science from Nanjing University, she has established herself as an influential researcher in digital marketing and platform economics. Her work focuses on using large-scale field data to understand market competition and consumer behavior, particularly in digital platforms and healthcare marketing. Through her teaching of marketing analytics and research methods at Maryland, she earned the Distinguished Teaching Award every year from 2016 to 2020 and the Allen J. Krowe Award for Teaching Excellence. Her expertise particularly shines in combining machine learning with causal inference to examine consumer behavior, demonstrated through her influential work on price bargaining in online platforms and seller communication effectiveness. Currently leading CEIBS's MBA program while maintaining active research in AI-powered consumer insights, she continues to advance understanding of digital marketing while publishing in premier journals like Marketing Science, MIS Quarterly, and Decision Support Systems.