Dr. P.K. Kannan serves as Dean's Chair in Marketing Science and Associate Dean for Strategic Initiatives at the University of Maryland's Robert H. Smith School of Business, where he combines expertise in marketing analytics with digital innovation. After completing his PhD in Management from Purdue University, he has established himself as one of the world's most influential marketing scholars, recognized among the top 2% most-cited researchers globally. His work spans multiple areas including digital marketing, attribution modeling, and customer relationship management, earning numerous prestigious awards including the EMAC Distinguished Marketing Scholar Award 2024, John Little Best Paper Award, and multiple AMA/MSI Paul Root Awards. As Editor-in-Chief of the International Journal of Research in Marketing (2018-2021) and through his current editorial roles with leading journals, he continues to shape the field while developing innovative approaches to marketing challenges. His research has attracted substantial funding from organizations including the National Science Foundation and PricewaterhouseCoopers, while his expertise is demonstrated through successful consulting engagements with major corporations like IBM, Frito-Lay, and Black & Decker. Through his teaching of marketing modeling, pricing, and digital marketing in executive programs, he helps bridge advanced analytics with practical applications while maintaining active research in emerging areas of marketing science. His achievements include multiple Distinguished Teaching Awards and the UMD Distinguished Scholar-Teacher Award, reflecting his commitment to both research excellence and educational innovation in marketing.

Dr. Wendy W. Moe serves as Dean's Professor of Marketing at the University of Maryland's Robert H. Smith School of Business and as an Amazon Scholar, where she combines expertise in digital marketing with advanced analytics. After completing multiple degrees including PhD, MA and BS from the Wharton School and an MBA from Georgetown University, she has established herself as one of the world's most influential marketing researchers with numerous publications in premier journals

Dr. Lauren Rhue serves as Assistant Professor of Information Systems at the University of Maryland's Robert H. Smith School of Business, where she combines expertise in algorithmic fairness with empirical analysis of technology platforms. After completing her BS in Management Science and Engineering from Stanford University and PhD in Information Systems from NYU's Stern School of Business, she has established herself as an influential researcher in digital ethics and algorithmic bias

Dr. Yogesh V. Joshi serves as Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, where he combines expertise in competitive strategy with innovation management. After completing his PhD from The Wharton School, MS from MIT, and BTech from IIT Bombay, followed by experience as a Business Analyst at McKinsey & Company, he has established himself as an influential researcher in marketing strategy and product development. His work spans multiple areas including product differentiation, brand management, and innovation diffusion, earning him recognition through the Marketing Science Institute Young Scholar Award and multiple MBA Teaching Awards for Most Effective Elective Professor. Through his teaching of innovation analytics and product development across undergraduate, MBA, and MS programs, he helps students understand the complexities of strategic marketing while maintaining active research funded by the National Science Foundation. His expertise particularly shines in analyzing competitive marketing strategies and social influence in product adoption, demonstrated through highly-cited publications in premier journals including Marketing Science and Journal of Marketing Research. Currently serving as Area Editor for the International Journal of Research in Marketing while advising technology startups, he continues to advance understanding of marketing strategy while developing frameworks for product innovation and brand management.