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Business Analytics Capstone
This course is part of Business Analytics.
Course Cost
Free course
Intermediate
Skill Level
14 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.5
16,259 Enrolled
English
What you'll learn
Develop data-driven business strategies for real-world challenges
Analyze and optimize digital advertising performance
Create comprehensive measurement plans for business initiatives
Evaluate financial and non-financial performance indicators
Present strategic recommendations backed by data analysis
Skills you'll gain
This course includes:
5.4 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This capstone project provides hands-on experience in applying data-driven decision making to real business challenges faced by major technology companies. Students take on the role of business analytics leaders, developing comprehensive strategies to address critical issues like mobile advertising and adblocking. The course integrates concepts from customer analytics, operations analytics, and accounting analytics, teaching students to optimize marketing, maximize revenue, and make efficient operational decisions. Through peer reviews and practical exercises, learners develop skills in problem definition, strategy development, impact analysis, and performance measurement.
Capstone Project Topic - The Problem of Adblocking
Module 1 · 1 Hours to complete
Defining the Problem
Module 2 · 2 Hours to complete
Your Strategy
Module 3 · 2 Hours to complete
Effects of Your Strategy/Measuring these Effects
Module 4 · 4 Hours to complete
Final Project Submission
Module 5 · 1 Hours to complete
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.5
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16,616
Students
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Course
The Wharton School at the University of Pennsylvania is home to a distinguished teaching staff who are leaders in business education. The faculty is committed to preparing students for the complexities of modern business through rigorous academic programs and innovative teaching methods.One of the notable courses offered by the Wharton faculty is the Business Analytics Capstone, a course designed to provide students with an opportunity to apply their business analytics skills in real-world scenarios. This capstone project allows students to solve complex business problems using data-driven insights, preparing them for leadership roles in data analytics and business strategy.The Wharton School's faculty brings a blend of academic expertise and industry experience, ensuring that students are equipped with both theoretical knowledge and practical skills needed to thrive in today’s business world.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.