Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, where he specializes in analyzing behavioral data to forecast customer shopping and purchasing activities. His research spans various industries, including telecommunications, financial services, gaming, retailing, and pharmaceuticals, focusing on critical topics such as customer relationship management and the lifetime value of customers. Fader's work often reveals consistent yet surprising behavioral patterns that transcend different sectors.In addition to his academic role, Professor Fader co-founded Zodiac, a predictive analytics firm sold to Nike in 2018, and currently runs Theta Equity Partners, which focuses on customer-based corporate valuation. He is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and co-author of The Customer Centricity Playbook. His insights have been featured in major publications like The New York Times and The Wall Street Journal, and he was recognized by Advertising Age as one of its inaugural "25 Marketing Technology Trailblazers." At Wharton, he teaches courses such as "Customer Analytics" and "Introduction to Marketing," equipping students with the tools necessary to thrive in today's data-driven marketing landscape.

Raghu Iyengar is a prominent Professor of Marketing at The Wharton School of the University of Pennsylvania, where he specializes in consumer behavior and pricing strategies. His research primarily investigates how consumers respond to nonlinear pricing schemes, particularly in the context of wireless services. He has found that both quality and quantity learning significantly influence consumer choices regarding service plans, highlighting the importance of initial service encounters in shaping customer perceptions.Professor Iyengar holds a B.Tech in Engineering from the Indian Institute of Technology (IIT) Kanpur and earned his Ph.D. in Marketing from Columbia University. His academic contributions have been recognized through numerous awards, including multiple Teaching Excellence Awards at Wharton. He teaches courses such as "AI Applications in Marketing and Finance" and "Customer Analytics," where he equips students with essential tools for understanding market dynamics and consumer decision-making processes.In addition to his teaching and research, Professor Iyengar serves as the Faculty Director of Innovation, Experiential Learning, and Research Initiatives at Wharton. He is actively involved in various projects that bridge academic insights with practical applications in marketing analytics, making significant contributions to both the academic community and industry practices.

Eric T. Bradlow is the K.P. Chao Professor of Marketing at The Wharton School, University of Pennsylvania, where he also serves as Chairperson of the Marketing Department and Vice Dean and Director of the Wharton Doctoral Programs. His extensive academic background includes a B.S. in Economics from the University of Pennsylvania and both an M.A. and Ph.D. in Mathematical Statistics from Harvard University. Professor Bradlow is recognized as an applied statistician, utilizing advanced statistical models to address a variety of business challenges, including internet search optimization and product assortment strategies.His research interests encompass Bayesian modeling, statistical computing, and the development of new methodologies tailored for unique data structures relevant to business applications. Professor Bradlow's work has been published in leading journals such as Marketing Science, Management Science, and the Journal of the American Statistical Association. He has received numerous accolades for his teaching excellence, including multiple awards for best teaching at Wharton.In addition to his research and teaching roles, Professor Bradlow is a co-founder of the Wharton Customer Analytics Initiative and has consulted for various industries, applying his expertise in statistical methods to enhance marketing strategies. He teaches courses like "Customer Analytics," where he prepares students to leverage data-driven insights in marketing decision-making. Through his contributions to both academia and industry, Eric T. Bradlow continues to shape the landscape of marketing research and education

Ron Berman is an Assistant Professor of Marketing at The Wharton School of the University of Pennsylvania, where he specializes in online marketing, marketing analytics, and the strategic actions of startup firms. His research critically examines how advertisers often misattribute sales to online advertising, leading to ineffective marketing campaigns. Additionally, he explores the role of search engine optimization (SEO) in enhancing search results, challenging common perceptions in the field.Before joining Wharton, Ron gained valuable experience as a venture capitalist at Carmel Ventures, focusing on Internet and media investments. He has also developed software for the Israeli Defense Forces (IDF) and actively mentors startups at the UpWest Labs accelerator. His academic credentials include a Ph.D. in Business Administration from the University of California, Berkeley, and an MBA from Tel Aviv University.At Wharton, Professor Berman teaches courses such as "Customer Analytics," where he equips students with essential skills to analyze and interpret marketing data effectively. His contributions to both academia and industry make him a key figure in understanding and advancing digital marketing strategies.