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Product Analytics and AI
This course is part of multiple programs. Learn more.
Course Cost
Free course
Beginner
Skill Level
12 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Digital Product Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
31,236 Enrolled
English
What you'll learn
Learn to tie team work to actionable analytics for user value
Master hypothesis testing for customer personas and problems
Develop skills in demand testing to validate feature development
Implement effective UX analytics and usability testing methods
Understand data science applications in product development
Integrate AI and machine learning into product analytics
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
14 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course focuses on integrating analytics into agile product development processes. Students learn to build strong analytics infrastructure, from customer insights to data science implementation. The curriculum covers demand testing, UX analytics, and AI integration, with practical applications in experiment design and user testing. Through hands-on projects and real-world examples, participants develop skills in hypothesis-driven development, actionable analytics, and data-driven decision making.
Introduction and Customer Analytics
Module 1 · 2 Hours to complete
Demand Analytics
Module 2 · 2 Hours to complete
UX Analytics
Module 3 · 5 Hours to complete
Data Science and AI
Module 4 · 3 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Agile Development Specialization, Digital Product Management Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.8
700
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Students
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Courses
Before joining the faculty at UVA Darden, Alex was an entrepreneur who successfully started and sold two companies. At Darden, he specializes in digital innovation and advises corporations while investing in digital ventures. His widely adopted Venture Design framework helps practitioners and educators create new products in agile, hypothesis-driven environments.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.