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Fundamentos del Marketing Digital
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Fundamentos del Marketing Digital

This course is part of multiple programs. Learn more.

Course Cost

₹ 3,870

Beginner

Skill Level

3 Weeks

Self-paced lessons

This introductory course presents the fundamental concepts of digital marketing through a structured approach. The first module covers essential principles that help understand what digital marketing is and why it's indispensable for companies seeking market positioning today. These foundational concepts are necessary for advancing through subsequent modules. The second module introduces web analytics, establishing a basis for digital business analysis that enables data-driven marketing actions. It explains web analytics basics, key metrics and KPIs, Google Analytics (the industry's most widely used web analysis tool), and business intelligence fundamentals. The third module demonstrates SEO value, effective techniques, and steps for creating successful SEO strategies. It also covers Google Search Console and Google Ads: principal KPIs, campaign creation, ad development, and maximizing returns. All concepts are presented descriptively but with practical applications, giving students a general understanding of each process, concept, and practice explained. The course provides tools for brand positioning, customer acquisition, sales growth, and digital marketing investment optimization.

4.4

12,867 Enrolled

Daniel Palacios Marquis

Daniel Palacios Marquis

Maria Orero-Blat

Maria Orero-Blat

Spanish

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4.4

12,867 Enrolled

Spanish

Daniel Palacios Marquis

Daniel Palacios Marquis

Maria Orero-Blat

Maria Orero-Blat

What you'll learn

  • Master fundamental digital marketing concepts and incorporate key terminology into your professional vocabulary

  • Design and evaluate digital marketing and social media strategies aligned with your business objectives

  • Select the most appropriate social networks based on your business activity and customer needs

  • Create valuable content for your customers to foster lasting relationships and build brand loyalty

  • Implement email marketing campaigns using MailChimp to increase conversion rates

  • Apply essential SEO techniques to improve your website's search engine rankings

  • Develop effective advertising campaigns using Google Ads and measure results with Google Analytics

Skills you'll gain

digital marketing
social media marketing
SEO
SEM
Google Analytics
content marketing
email marketing
web analytics
Google Ads
business strategy

This course includes:

PreRecorded video

Graded assignments, Exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 4 modules in this course

This comprehensive digital marketing course provides students with a solid foundation in online marketing principles and practices. The curriculum is structured in three main blocks: The first covers fundamental concepts and key terminology essential for understanding digital marketing's importance in today's business landscape. The second block focuses on web analytics, teaching students how to analyze digital business data to develop data-driven marketing strategies, including the use of Google Analytics and business intelligence concepts. The third block explores search engine optimization (SEO) techniques, Google Search Console usage, and Google Ads campaign creation and optimization. Throughout the course, students learn practical skills like designing digital and social media marketing strategies aligned with business objectives, selecting appropriate social networks based on business activities and customer needs, creating valuable content to foster lasting customer relationships, implementing email marketing campaigns using MailChimp to increase conversion rates, applying SEO techniques to improve website rankings, and creating effective search and display advertising campaigns using Google tools.

Semana 1: Primeros pasos en el marketing digital (1)

Module 1

Semana 2: Primeros pasos en el marketing digital (2)

Module 2

Semana 3: Analítica web

Module 3

Semana 4: Posicionamiento en buscadores, SEO/SEM

Module 4

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing digital y redes sociales, Marketing Digital: Google Adwords y Facebook Ads

Payment options

Financial Aid

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Daniel Palacios Marquis
Director of the Master's Degree in Digital Business Management and Director of the Master's Degree in Digital Business Management. Professor of the Business Organization Department at the Polytechnic University of Valencia.
Maria Orero-Blat
Marketing professor and researcher at the Business Organization department of the Universitat Politècnica de València. She has a degree in International Business from the Universitat de València and the Hochschule Bremen (Germany).
María Rodríguez-García
Professor and researcher in the Department of Business Management at the University of Valencia. She is currently pursuing a PhD at the same institution, and her research focuses on the establishment of family councils in family businesses.
Raquel Andrade Andrés
Raquel Andrade Andrés is a digital marketing professional specializing in SEO and SEM, and a lecturer in various master's programs and digital marketing courses across Spain and Latin America. She holds extensive postgraduate qualifications, including a dual Master's degree in Digital Business and Executive MBA from UPV and UPB, as well as a Master's in Commercial Management and Marketing, complemented by numerous courses in Digital Marketing, Web Analytics, and Digital Strategy. With experience as a Digital Marketing Manager in national and international Spanish companies, she has led departments focused on digital transformation and marketing. Raquel teaches courses such as Digital Marketing on Social Media and Fundamentals of Digital Marketing through UPValenciaX, and offers professional certificates including Google Adwords and Facebook Ads through GalileoX and UPValenciaX.
Klaus Ulrich
Klaus Ulrich is a lecturer, researcher, and Director of the Business Administration Degree at ESIC Business & Marketing School (Valencia Campus), with expertise in entrepreneurship, alternative finance, and digital marketing. Holding a Master’s in Financial Management and a PhD candidate in Business Administration, he combines academic rigor with industry experience from roles in financial sector marketing, investor relations, and risk analysis. His research focuses on entrepreneurial intention cycle
Jorge Escriche Gascón
Jorge Escriche Gascón is a digital marketing specialist focused on Social Paid Media. He holds a degree in International Business from Universitat de València and KEDGE Business School (France), along with a Master's in Digital Marketing and Sales from EDEM Escuela de Empresarios. With extensive experience in national and international companies, Jorge has worked in sales, marketing, and business internationalization, developing digital advertising campaigns across various sectors worldwide. He also teaches digital marketing and social media courses, sharing his expertise in social paid media strategies.
Fundamentos del Marketing Digital

Beginner

Skill Level

3 Weeks

Self-paced lessons

Course Cost

₹ 3,870

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.