Marketing Digital en Redes Sociales

This module focuses on content creation strategies for social media marketing. Students will learn how to develop a social media plan, create content calendars, manage different social networks effectively, and handle online reputation crises. The module also covers personal branding strategies in the digital environment and techniques for creating valuable, engaging content for target audiences.

This module explores advertising strategies across various social media platforms including WhatsApp, Facebook, Instagram, LinkedIn, and YouTube. Students will learn how to create and optimize advertising campaigns on these platforms, understand the different campaign objectives based on business strategy, and allocate advertising budgets effectively. The module covers targeting options, ad formats, and performance measurement techniques.

This module provides practical case studies that apply the concepts learned throughout the course. Students will analyze real-world examples of social media marketing campaigns, examining their strategies, implementation, results, and lessons learned. The module offers hands-on experience in evaluating campaign effectiveness and developing solutions for common social media marketing challenges.