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CERTIFICATE
Market Research and Competitive Analysis
This course is part of Xbox Product Manager Professional Certificate.
Course Cost
Free course
Beginner
Skill Level
12 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Xbox Product Manager Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Collect and analyze market data for product development and improvement
Conduct thorough competitive analysis to gain insights into competitors' strategies
Analyze consumer behavior and identify motivations that drive purchasing decisions
Create effective market segmentation strategies and buyer personas
Use SWOT analysis to identify product strengths and opportunities
Apply the Jobs to be Done framework to understand customer needs
Skills you'll gain
This course includes:
13 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
Learn the art of market research and competitive analysis, essential skills for data-driven product decisions. This course covers how to gather and interpret market data, understand consumer motivations, and dissect the competitive landscape. Through practical techniques like SWOT analysis and the Jobs to be Done framework, you'll gain a strategic advantage by identifying opportunities and differentiating your product in the market. The curriculum includes hands-on projects for collecting and analyzing market data, conducting thorough competitive analysis, and creating user personas to segment markets effectively.
Applying market research for product success
Module 1 · 4 Hours to complete
Consumer behavior and segmentation
Module 2 · 3 Hours to complete
Competitive analysis techniques
Module 3 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Xbox Product Manager Professional Certificate
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Courses
Xbox is an instructor on Coursera, offering a variety of courses focused on graphic design and product management. These courses include topics such as Brand Identity and Vector Graphics, Designing with GenAI and Capstone Project, Digital and Print Media Design, Fundamentals of Graphic Design, Interaction Design and UX/UI Principles, Market Research and Competitive Analysis, Product Design and UX/UI Fundamentals, Product Launch and Post-Launch Management, and Product Management Fundamentals. The courses are designed to enhance skills in graphic design, product strategy, and UX/UI principles, often using tools like Adobe Illustrator and leveraging AI technologies.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.