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Global Business Strategy & Growth
This course is part of International Marketing & Cross Industry Growth.
Course Cost
Free course
Intermediate
Skill Level
9 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
5,887 Enrolled
English
What you'll learn
Develop comprehensive situation analysis for international markets
Create effective marketing mix strategies for global expansion
Formulate cross-country innovation plans
Design cross-industry innovation strategies
Apply practical templates to real business scenarios
Integrate marketing concepts across different industries and regions
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This capstone project focuses on applying international marketing and cross-industry growth strategies through practical application. Students conduct comprehensive analyses including situation analysis, marketing mix analysis, cross-country innovation planning, and cross-industry innovation strategies. The course uses real-world case studies and templates to guide learners through developing strategic expansion plans for their chosen companies, emphasizing both geographical and industry diversification approaches.
Introduction to Capstone and Guidelines Using Exemplar Case
Module 1 · 1 Hours to complete
Milestone 1: Situation Analysis
Module 2 · 1 Hours to complete
Milestone 2: Marketing Mix Analysis
Module 3 · 1 Hours to complete
Milestone 3: Cross Country Innovation
Module 4 · 2 Hours to complete
Milestone 4: Cross Industry Innovation
Module 5 · 2 Hours to complete
Final Project Peer Review Evaluation and Specialization Wrap-Up
Module 6 · 1 Hours to complete
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.