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International B2B (Business to Business) Marketing
This course is part of International Marketing & Cross Industry Growth.
Course Cost
Free course
Intermediate
Skill Level
9 Hours
Self-paced Video lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full International Marketing & Cross Industry Growth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
30,933 Enrolled
English
What you'll learn
Understand key differences between B2B and B2C marketing
Master decision-making processes in buying centers
Develop cross-country and cross-industry innovation strategies
Implement effective B2B marketing mix elements
Analyze international market entry strategies
Skills you'll gain
This course includes:
2.9 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 3 modules in this course
This comprehensive course explores the unique aspects of business-to-business (B2B) marketing compared to B2C marketing, with a focus on international expansion and cross-industry innovation. The curriculum covers fundamental B2B concepts, marketing mix elements, and strategies for cross-country growth. Through expert interviews with industry leaders from Rolls Royce and ThyssenKrupp, students gain practical insights into successful B2B marketing practices and innovation approaches.
What is B2B Marketing?
Module 1 · 3 Hours to complete
B2B Marketing Mix
Module 2 · 3 Hours to complete
B2B Cross Country and Cross Industry Growth
Module 3 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: International Marketing & Cross Industry Growth
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.7
90
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80,521
Students
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Courses
Dae Ryun Chang is a Marketing Professor at Yonsei School of Business. He holds a Doctorate from Harvard, an MBA from Columbia, and a BCom from the University of British Columbia. He has taught at institutions worldwide and focuses on brand management, B2B marketing, and corporate social responsibility. He is a published researcher and the author of *Mastering Noon Nopi: The Art & Science of Marketing in Asia*. Chang also blogs for Harvard Business Review and has directed two short films.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.